Bauer overhauls Bounty
By Jonas Lopez in Media News on Friday, 20th March 2020 at 3:43pm
Bauer Media has reworked parenting brand Bounty.
The undertaking involved, among others launching a new brand identity, a new website at bountyparents.com.au, and a members’ rewards program.
The project enables the Bounty team to interact with parents and expectant parents about the resources they need for their children. The rewards program includes perks such as invitations for product trials and exclusive deals.
“We know that expectant parents and mums and dads are hungry for information about all things parenting – and that extends to the products and services they buy for their family. Not only are they eager to read, listen and watch parenting content, they are also keen to share their own insights and opinions, and highly rate ‘word of mouth’ r...
To continue reading this article...
More Media News
Audi India appoints Wondrlab as brand communication partner
By Staff Writer in Media News on Wednesday, 18th March 2026 at 7:31pm
Senior journalist Utpal Chakraborty passes away
By Staff Writer in Media News on Wednesday, 18th March 2026 at 7:28pm
Journalist allegedly assaulted by policeman in Lucknow, CCTV video goes viral
By Staff Writer in Media News on Wednesday, 18th March 2026 at 7:15pm
TODAY'S TEN: Labour crunch worries grow, Congress, IUML lists out and more
By Staff Writer in Media News on Wednesday, 18th March 2026 at 3:19pm
Ranju Dodum represents India at US AI journalism exchange programme
By Staff Writer in Media News on Wednesday, 18th March 2026 at 3:13pm
FOURTH RIGHT: Building a safety net for the press
By Pragadish Kirubakaran in Media News on Wednesday, 18th March 2026 at 2:52pm
Upfront: Rate rise dominates front pages
By Staff Writers in Media News on Wednesday, 18th March 2026 at 8:11amMedia news latest
Marcoms news latest