Bauer overhauls Bounty
By Jonas Lopez in Media News on Friday, 20th March 2020 at 3:43pm
Bauer Media has reworked parenting brand Bounty.
The undertaking involved, among others launching a new brand identity, a new website at bountyparents.com.au, and a members’ rewards program.
The project enables the Bounty team to interact with parents and expectant parents about the resources they need for their children. The rewards program includes perks such as invitations for product trials and exclusive deals.
“We know that expectant parents and mums and dads are hungry for information about all things parenting – and that extends to the products and services they buy for their family. Not only are they eager to read, listen and watch parenting content, they are also keen to share their own insights and opinions, and highly rate ‘word of mouth’ r...
To continue reading this article...
More Media News
Shalini Singh joins NorthStar Insights as senior advisor – strategic communications
By Staff Writer in Media News on Friday, 29th May 2026 at 8:02pm
Puthiya Thalaimurai pulled off air from state cable network after critical TVK coverage
By Suganthi Marimuthu, Meena R. Prashant in Media News on Friday, 29th May 2026 at 3:30pm
TODAY’S TEN: Karnataka power shift, 70,000-cr submarine deal, VFS visa scrutiny and more
By Staff Writer in Media News on Friday, 29th May 2026 at 2:57pm
Meet Nidhi Jamwal: The independent journalist who turned grassroots reporting into impactful environmental journalism
By Pavithra in Media News on Friday, 29th May 2026 at 1:12pm
Insider: Kelly reveals three golden pitching tips
By Will McLennan in Media News on Friday, 29th May 2026 at 11:46amWho is ABC's incoming Director of News?
By Staff Writers in Media News on Friday, 29th May 2026 at 7:57am
Media news latest
Marcoms news latest