Bauer overhauls Bounty
By Jonas Lopez in Media News on Friday, 20th March 2020 at 3:43pm
Bauer Media has reworked parenting brand Bounty.
The undertaking involved, among others launching a new brand identity, a new website at bountyparents.com.au, and a members’ rewards program.
The project enables the Bounty team to interact with parents and expectant parents about the resources they need for their children. The rewards program includes perks such as invitations for product trials and exclusive deals.
“We know that expectant parents and mums and dads are hungry for information about all things parenting – and that extends to the products and services they buy for their family. Not only are they eager to read, listen and watch parenting content, they are also keen to share their own insights and opinions, and highly rate ‘word of mouth’ r...
To continue reading this article...
More Media News
Upfront: Brace for pain, Trust tax standoff, Grant sparks backlash.
By Staff Writers in Media News on Wednesday, 14th October 2026 at 6:00am
Cooper joins The West Australian
By Will McLennan in Media News on Wednesday, 14th October 2026 at 7:25am
Media Watch probes retirement expert’s ties to funds she rated
By Staff Writers in Media News on Wednesday, 14th October 2026 at 7:30am
Federation of Press Clubs proposes free legal aid for independent journalists
By Staff Writer in Media News on Tuesday, 13th October 2026 at 7:23pm
AI is changing newsroom jobs, but journalists see limits to automation
By Pavithra A in Media News on Tuesday, 13th October 2026 at 6:21pm
TODAY’S TEN: Medical errors cause 52 lakh injuries annually, Delhi’s 900-crore anti-dust plan delayed and more
By Staff Writer in Media News on Tuesday, 13th October 2026 at 4:27pm
Journalists' protests spread beyond Delhi, police detain 37 reporters covering CEC protests
By Meena R. Prashant in Media News on Tuesday, 13th October 2026 at 4:25pm
Media news latest
Marcoms news latest