Bauer overhauls Bounty
By Jonas Lopez in Media News on Friday, 20th March 2020 at 3:43pm
Bauer Media has reworked parenting brand Bounty.
The undertaking involved, among others launching a new brand identity, a new website at bountyparents.com.au, and a members’ rewards program.
The project enables the Bounty team to interact with parents and expectant parents about the resources they need for their children. The rewards program includes perks such as invitations for product trials and exclusive deals.
“We know that expectant parents and mums and dads are hungry for information about all things parenting – and that extends to the products and services they buy for their family. Not only are they eager to read, listen and watch parenting content, they are also keen to share their own insights and opinions, and highly rate ‘word of mouth’ r...
To continue reading this article...
More Media News
Vernacular news is set to hit $3 billion, but journalism schools are cutting the courses that feed it
By Meena R. Prashant in Media News on Thursday, 20th August 2026 at 3:52pm
TODAY'S TEN: Nine killed in Kolkata hotel fire, Delhi to ban new petrol and diesel goods vehicles and more
By Staff Writer in Media News on Thursday, 20th August 2026 at 3:02pm
PIB to host Vartalaap media workshop in Uttarakhand's Chamoli
By Staff Writer in Media News on Thursday, 20th August 2026 at 11:37am
16 years on, journalists remember victims of Sumgarh school tragedy
By Staff Writer in Media News on Thursday, 20th August 2026 at 11:35am
Upfront: Swans scandal detonates, Debt hits trillion, Super advice shake-up.
By Staff Writers in Media News on Thursday, 20th August 2026 at 5:30am
WAN-IFRA Indian Printers Summit to focus on future of news publishing
By Staff Writer in Media News on Wednesday, 19th August 2026 at 6:27pm
Bret Christian bought a press to save his paper. Then he started another one.
By Nigel Bowen in Media News on Thursday, 20th August 2026 at 7:30am
Media news latest
Marcoms news latest