Bauer overhauls Bounty
By Jonas Lopez in Media News on Friday, 20th March 2020 at 3:43pm
Bauer Media has reworked parenting brand Bounty.
The undertaking involved, among others launching a new brand identity, a new website at bountyparents.com.au, and a members’ rewards program.
The project enables the Bounty team to interact with parents and expectant parents about the resources they need for their children. The rewards program includes perks such as invitations for product trials and exclusive deals.
“We know that expectant parents and mums and dads are hungry for information about all things parenting – and that extends to the products and services they buy for their family. Not only are they eager to read, listen and watch parenting content, they are also keen to share their own insights and opinions, and highly rate ‘word of mouth’ r...
To continue reading this article...
More Media News
Upfront: Housing tax bombshell, Taylor draws tax line, Migrants told “no welfare”..
By Staff Writers in Media News on Thursday, 14th May 2026 at 5:51am
In PR: Cole is Stellar, Council gig marks return to Parra, New PR Substack
By Staff Writers in Media News on Wednesday, 13th May 2026 at 6:28pm
In Pictures: Influencing attends Day 1 (Builders Day) at AWS Summit
By Will McLennan in Media News on Thursday, 14th May 2026 at 11:30am
What story is New Zealand telling itself about Maiki Sherman’s resignation?
By Nigel Bowen in Media News on Thursday, 14th May 2026 at 7:25amTODAY’S TEN: NEET cancelled after leak, fuel hike fears grow, Goa land scam explodes and more
By Staff Writer in Media News on Wednesday, 13th May 2026 at 3:21pm
Social media takedowns in WB, TN trigger fresh debate on press freedom
By Suganthi Marimuthu in Media News on Wednesday, 13th May 2026 at 3:02pm
Media news latest
Marcoms news latest