Bauer overhauls Bounty
By Jonas Lopez in Media News on Friday, 20th March 2020 at 3:43pm
Bauer Media has reworked parenting brand Bounty.
The undertaking involved, among others launching a new brand identity, a new website at bountyparents.com.au, and a members’ rewards program.
The project enables the Bounty team to interact with parents and expectant parents about the resources they need for their children. The rewards program includes perks such as invitations for product trials and exclusive deals.
“We know that expectant parents and mums and dads are hungry for information about all things parenting – and that extends to the products and services they buy for their family. Not only are they eager to read, listen and watch parenting content, they are also keen to share their own insights and opinions, and highly rate ‘word of mouth’ r...
To continue reading this article...
More Media News
Stefanovic podcast doubt: major sponsor out
By Staff Writers in Media News on Wednesday, 09th September 2026 at 7:54am
Upfront: PISA plunge alarm, Algorithm opt-out showdown, Sports rorts redux.
By Staff Writers in Media News on Wednesday, 09th September 2026 at 6:00am
Cadets: How Nikolovski found his feet at Mumbrella
By Will McLennan in Media News on Wednesday, 09th September 2026 at 7:45amAPUWJ announces mega agitation over journalists’ demands on October 2
By Meena R. Prashant in Media News on Tuesday, 08th September 2026 at 8:02pmANI appeals Delhi HC ruling on OpenAI copyright case
By Staff Writer in Media News on Tuesday, 08th September 2026 at 6:54pm
Indian publishers look beyond print as ‘other’ revenues reshape the news business
By Staff Writer in Media News on Tuesday, 08th September 2026 at 6:23pm
Avnish Kumar Mishra returns to Dainik Jagran
By Staff Writer in Media News on Tuesday, 08th September 2026 at 6:10pm
Media news latest
Marcoms news latest