Bauer overhauls Bounty
By Jonas Lopez in Media News on Friday, 20th March 2020 at 3:43pm
Bauer Media has reworked parenting brand Bounty.
The undertaking involved, among others launching a new brand identity, a new website at bountyparents.com.au, and a members’ rewards program.
The project enables the Bounty team to interact with parents and expectant parents about the resources they need for their children. The rewards program includes perks such as invitations for product trials and exclusive deals.
“We know that expectant parents and mums and dads are hungry for information about all things parenting – and that extends to the products and services they buy for their family. Not only are they eager to read, listen and watch parenting content, they are also keen to share their own insights and opinions, and highly rate ‘word of mouth’ r...
To continue reading this article...
More Media News
Verve Media wins digital mandate for Maple India
By Staff Writer in Media News on Wednesday, 15th July 2026 at 10:36pm
Laadli Awards invites entries for 16th edition; submissions close on July 31
By Staff Writer in Media News on Wednesday, 15th July 2026 at 10:34pm
TODAY’S TEN: Yamuna sewage revised up 76%, Hormuz claims another Indian, INSPIRE scholarship disappears and more
By Staff Writer in Media News on Wednesday, 15th July 2026 at 3:25pm
IN PR: Morgan G returns after maternity break; Gilbride jumps to Burson
By Staff writers in Media News on Wednesday, 15th July 2026 at 2:46pm
The newsroom exodus that isn't - why the journalist-to-politician "trend" is smaller than it looks
By Pavithra A in Media News on Wednesday, 15th July 2026 at 2:33pm
Ex PM lashes News Corp
By Staff Writers in Media News on Wednesday, 15th July 2026 at 7:58am
Upfront: PM grabs AI, Surplus built on creep, Petrol shock brewing.
By Staff Writers in Media News on Wednesday, 15th July 2026 at 6:06am
Media news latest