Bauer overhauls Bounty
By Jonas Lopez in Media News on Friday, 20th March 2020 at 3:43pm
Bauer Media has reworked parenting brand Bounty.
The undertaking involved, among others launching a new brand identity, a new website at bountyparents.com.au, and a members’ rewards program.
The project enables the Bounty team to interact with parents and expectant parents about the resources they need for their children. The rewards program includes perks such as invitations for product trials and exclusive deals.
“We know that expectant parents and mums and dads are hungry for information about all things parenting – and that extends to the products and services they buy for their family. Not only are they eager to read, listen and watch parenting content, they are also keen to share their own insights and opinions, and highly rate ‘word of mouth’ r...
To continue reading this article...
More Media News
TODAY’S TEN: Over 250 MPs detained during anti-CEC march, India proposes Black Sea truce plan
By Staff Writer in Media News on Wednesday, 07th October 2026 at 4:48pm
Delhi Police tells journalists to display ID at protests, days after women reporters allege harassment by officers
By Meena R. Prashant in Media News on Wednesday, 07th October 2026 at 4:42pmUpfront: Migration cut showdown, Confidence hits rock-bottom, Secret base breach-tests.
By Staff Writers in Media News on Wednesday, 07th October 2026 at 6:00am
Insider: Stop burying the lede, says Johnson
By Will McLennan in Media News on Wednesday, 07th October 2026 at 7:45amMedia news latest