Bauer overhauls Bounty
By Jonas Lopez in Media News on Friday, 20th March 2020 at 3:43pm
Bauer Media has reworked parenting brand Bounty.
The undertaking involved, among others launching a new brand identity, a new website at bountyparents.com.au, and a members’ rewards program.
The project enables the Bounty team to interact with parents and expectant parents about the resources they need for their children. The rewards program includes perks such as invitations for product trials and exclusive deals.
“We know that expectant parents and mums and dads are hungry for information about all things parenting – and that extends to the products and services they buy for their family. Not only are they eager to read, listen and watch parenting content, they are also keen to share their own insights and opinions, and highly rate ‘word of mouth’ r...
To continue reading this article...
More Media News
Opinion: News Incentive code must capture AI too
By Phil Sim in Media News on Monday, 03rd August 2026 at 8:54am
Small media get more, big media less under News Bargaining incentive changes
By Staff Writers in Media News on Monday, 03rd August 2026 at 7:56am
Nine journos close to revolt over Future News contract: Claims
By Staff Writers in Media News on Monday, 03rd August 2026 at 7:38am
Upfront: Property slump accelerates, Big Tech news tax, One Nation poll surge.
By Staff Writers in Media News on Monday, 03rd August 2026 at 5:59am
Arena Media India secures Keo Karpin integrated media mandate
By Staff Writer in Media News on Friday, 31st July 2026 at 4:20pm
Rakesh Sharma elected NUJ(I) Secretary General
By Staff Writer in Media News on Friday, 31st July 2026 at 3:49pm
Media news latest
Marcoms news latest