Bertoldo starts working at ESPN

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Vashi Integrated Solutions appoints Pitchfork Partners as communications partner

By Staff Writer in Media News on
Vashi Integrated Solutions has appointed Pitchfork Partners Strategic Consulting as its strategic communications partner.  The mandate includes corporate communications, media engagement, and brand visibility initiatives aimed at strengthening Vashi's market presence and supporting its next phase of growth. The partnership will focus on building a stronger corporate narrative around the company's scale, innovation, and long-term vision.

Omnicom bags adidas' worldwide media mandate

By Staff Writer in Media News on
Omnicom Media Group has won Adidas' global media mandate, valued at an estimated $512 million, ending WPP's eight-year association with the account.  According to sources, the mandate covers full-funnel media planning and buying, consumer insights, and measurement across global markets. According to reports, the business will be led by PHD within Omnicom Media Group.  The win comes as Adidas increases its marketing investments ahead of major events such as the FIFA World Cup 2026. Neither Adidas nor Omnicom has officially commented on the appointment.

Mi-3 Australia founder to establish US-focused Marketers & Money

By Staff Writers in Media News on
Mi-3 Australia Founder Paul McIntyre has revealed he’ll be launching a new publication - Marketers & Money that’ll be initially US-focused.  Paul McIntyre (above) McIntyre announced the news in a LinkedIn post explaining the new masthead will dissect “the money end of marketing and how it links with finance teams and markets, commercial results and ultimately the P&L”.  McIntyre has co-founded the publication alongside UK-based Brendan Coyne, while McIntyre himself would be based out of New York. He’ll be taking on the Executive Editor role at the new publication.  McIntyre revealed that Marketers & Money would be building an agentic newsroom, citing that he couldn’t find the type of journalists he needed in the first place.  “Or when I do, I can’t keep them, largely because B2B publishing can’t compete with alternative careers on the economics, sustainable workloads - and increasingly the smar

Upfront: ICAC drags Liberals, Housing slide shock, Energy policy backlash.

By Staff Writers in Media News on
ICAC widens probe into alleged Liberal donations scandal NSW ICAC has confirmed an eight-week public inquiry (Operation Rosny) into alleged illegal political donations linked to fugitive developer Jean Nassif, drawing in Liberal Party figures, Strathfield councillors and Catholic Schools NSW. The story lands as a high-stakes integrity test for the NSW opposition and the broader political fundraising ecosystem, with different papers emphasising either the institutional scope or the party fallout. Covered by: Sydney Morning Herald, Daily Telegraph. Housing turns: tax changes blamed as prices and investor loans slide National property prices are falling sharply, with competing narratives emerging: the PM is framing it as a win for first-home buyers, while the RBA and economists warn investor lending is dropping fast and the market could cool harder than expected. It’s a politically charged cost-of-living story because it pits affordability against household wealth, construction activ

Four lakh people delivering Karnataka's newspapers do not count as ‘workers’, seek recognition

By Meena R. Prashant in Media News on
Newspaper distributors ensure papers reach millions of homes every morning, rain or shine. Yet, they remain invisible to the government.  In an effort to raise awareness on this blatant neglect of a vital workforce, on July 1, which also marks Kannada Press Day, newspaper distributors in the state have launched the Newspaper Distributors Charitable Trust in Bengaluru, renewing calls for long-overdue recognition and welfare measures for those who form the last mile of the print media industry. K.V. Prabhakar, media advisor to the former Chief Minister, at Majestic, inaugurated the trust. It aims to support thousands of distributors and their families across Karnataka through financial, educational and emergency assistance. Addressing the gathering, Prabhakar called newspaper distributors "the oxygen to the nerves of print media organisations." "Their service of delivering newspapers to people's doorsteps every day, irrespective of rain, cold or scorching heat, is highly commenda

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