Boody collaborates with Sling & Stone for PR Boost
By Pragadish Kirubakaran in Marcoms News on Tuesday, 21st November 2023 at 4:58pmBoody, a sustainable apparel brand, has appointed Sling & Stone to manage its corporate brand PR in Australia, Mumbrella reported. This move is part of Boody's strategy to enhance its brand trust and authority in the competitive sustainable clothing sector and expand its global marketing and communications efforts.
Sling & Stone has initiated a cross-channel campaign to establish sector leadership by highlighting the expertise of Boody CEOs Elliot Midalia and Shaun Greenblo. This campaign aims to differentiate Boody from other brands in the market, many of which are criticised for greenwashing.
Ruth Haffenden, Boody's global head of brand and marketing, said Sling & Stone was chosen for their expertise.
“Sling & Stone’s proven track record in brand profiling and stor...
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