Belinda Jennings, the dynamic founder of Mum Central, a leading online platform for mothers, has offered a candid glimpse into the strategies behind her impressive reach and shared invaluable advice for public relations professionals seeking to connect with her vast audience.  With a staggering 70 million monthly unique users and a peak of 90 million, Mum Central has become a powerhouse in the digital landscape, largely thanks to its organic growth and a keen understanding of its audience. "Some months we'll reach 70 million mums in the month, 90 actually has been our highest," Jennings told Influencing Insider, and she attributes the success to a consistent content strategy.  "That's just from consistently posting the types of posts we know are going to engage with the audience. So we have a formula of what we put up when and so it keeps the momentum going and it helps us to keep reaching them." The platform boasts a formidable presence on Facebook with nearly 1.2 million foll

Morning, welcome to Friday. Lots of coverage today on Barnaby Joyce officially resigning from the Nationals after no less than 20-years with the party. The smart money says he'll soon announce he's joining Pauline Hanson's One Nation but you probably won't get good odds on that given Joyce has pretty much telegraphed the option. As usual though, politics is a funny old sport and anything could happen - Joyce has also hinted he could leave politics and join the private sector - which is why we have journalists reporting and keeping us all well informed.  At The Australian, Sarah Ison has an exclusive front pager on the subject with claims previous Opposition leader Peter Dutton had asked Joyce to resign from the Coalition "after the former deputy Prime Minister was found lying on the street," reports Ison of that event some time ago. Dutton denies the claims.  Also at The Oz, a Comment piece by Geoff Chambers says, "Coalition so

                      Ethane Web Technologies, one of India’s leading digital marketing and PR agencies based in New Delhi for over 15 years, has introduced PR COMPANION, a unified public relations platform designed to support brands navigating today’s rapidly evolving digital ecosystem. Developed as an integrated PR command centre, the platform combines traditional media outreach with modern digital storytelling, enabling brands to enhance visibility, craft compelling narratives, and achieve measurable results.  

State award-winning journalist Lakshmi Machchina was felicitated by the Kundapura Taluk Working Journalists’ Association at a ceremony held on Monday, November 27, at the R N Shetty Auditorium, Bhandarkars College in Udupi, Karnataka Daijiworld reported. Addressing the gathering, Machchina said journalists must work with enthusiasm and dedication, noting that without passion, indifference sets in and “we are half dead.” She stressed that credibility in journalism is sustained only when news is reported promptly and proactively. “Societal change is possible through journalism. The journalists’ association feels like a home. Moments like these, organised by fellow journalists, are priceless. The affection shown by journalists has left me both speechless and amazed,” he said. Reflecting on his journey, Machchina acknowledged the many deserving colleagues who have devoted their lives to the profession and humbly remarked that she felt “stooped before them.” She also pr

Nagpur’s Yashodhara Nagar police have registered a case against YouTube journalist Ritesh Borkar, alleging he spread false information about the investigation into the murder of BJP ward president Sachin Shahu. According to The Live Nagpur, the complaint was filed by a police sub-inspector after Borkar, who runs the channel MahaNews 7, uploaded a video on November 22. The clip criticised the police search at the residence of accused Tarvendersingh alias Sonu Gaur. Police officials said the video contained “false and misleading claims” that sought to undermine the credibility of the ongoing probe.

A national conference on “Press, People and the Constitution: Reimagining Freedom and Accountability” was held in Tripura on Tuesday, November 25, marking the 75th Constitution Day. The day-long event brought together journalists, legal experts, academicians, and students to discuss the media’s evolving role in a constitutional democracy. As part of the programme, NLU Tripura held a press felicitation ceremony, honouring national and regional media organisations for their contribution as the Fourth Pillar of Democracy. The event saw participation from Tripura’s press fraternity, law students, faculty members, and representatives of NLU Tripura. The conference was inaugurated by Justice (Retd.) Lodh, along with Prof. Mahajan, veteran journalist Subir Bhaumik, and Prof. (Dr.) Yogesh Pratap Singh. The symposium concluded with a vote of thanks delivered by Ms. Merelin Darlong, Faculty Advisor, Public Relations and Media, NLU Tripura, Northeast Herald reported.  

  Senior journalist Amar Sangno on Tuesday urged students to remember that journalism’s first duty is to the public, warning that misinformation gains legitimacy when it goes unchallenged. Speaking at Arunachal Pradesh State University (APSU) during a session on “Journalism as Public Service: Responsible Reporting and Career Opportunities,” he said that falsehoods often begin to resemble truth when repeated, and stressed that accuracy remains essential even as untrained “content creators” crowd the digital space. Sangno, who serves as Caretaker President of the APUWJ and Sub-Editor at The Arunachal Times, spoke on ethics, misinformation, and the shifting realities of media in Arunachal Pradesh. He also praised APSU for launching its new Mass Communication Department and unveiled its official jersey during the event. APSU Vice Chancellor Prof. Tomo Riba highlighted journalism’s democratic responsibility, saying the media must reflect reality