Popular Aussie coffee brand Seven Miles Coffee Roasters has chosen History Will Be Kind as its PR agency of record. 

The partnership was secured as the company was looking for an agency to help it push ahead with the new “Seven Miles In The Right Direction” environmental initiative. As such, History Will Be Kind is in charge of promoting Seven Miles’ branding and products nationwide.

“Undoubtedly our team is a collective of coffee lovers, and like many, it’s an integral part of our morning routine. Our passion for the food and beverage industry and Seven Miles’ mission has made this new partnership a perfect blend. We can’t wait to write history with Seven Miles,” said agency founder Emma-Jane Granleese.

Independent communications lifestyle agency Liquid Ideas is kicking off the week with a new batch of hospitality clients.

Organisers of the Noosa Food & Wine Festival have contracted the agency to lead promotions for the upcoming edition in May 2020, as a rebrand called Noosa Eat & Drink. The work will involve organising consumer events for the run-up and assembling the festival program.

For the Jetty Road Brewery and Nicaraguan company Flor de Caña, Liquid Ideas was tapped to organise an invitation-only launch at Restaurant Hubert for the premium V Generaciones rum. 

Liquid Ideas will run PR, influencer campaigns, and event seeding for Lyre’s non-alcoholic drinks and the Antipodes Sparkling Water line.

Coming off the successful launch of Bistecca, the Liquid and Larder Group continues its relationship with Liquid Ideas by enlisting it to promote the opening of The Gidley steakhouse this month. Located at the corner of King and Elizabeth Sts in the Sydney

Melbourne agency Theory Crew has won a new client partnership with international tea brand Dilmah.

The new deal calls for Theory Crew to run PR and influencer work with Dilmah’s local and international marketing teams. 

Established in Sri Lanka back in 1988, Dilmah is best known among Australian dining establishments as a supplier of pure Ceylon tea. 

“Dilmah is doing incredible things both with its products and philanthropy and we’re proud to be partnering with this iconic brand,” said Theory Crew founder/managing director Felicity Grey.

Brand agency Landor has rolled out an all-new image for movie theatre company EVENT Cinemas.

The branding is centred around a main black and white motif but has different coloured elements (pictured) signifying the varied experiences that await audiences. Motion studio Never Sit Still also aided Landor with creating visual elements for the branding. The new branding for EVENT Cinemas includes new visual materials, a communications strategy, motion and sound designs. 

The EVENT Cinemas rebrand is part of a larger partnership between Landor and EVENT Cinemas’ parent company, Event Hospitality & Entertainment Ltd. 

“More than ever, people need a reason to switch off from the chaos of their day-to-day lives; from social media to emails, news to politics. EVENT Cinemas gives this escape from the ‘real world’, providing the opportunity for people to immerse themselves in new experiences, from the luxury of Gold Class or the epic 4DX, through to the fu

The Zadro Agency is finishing 2019 with new personnel on deck. 

Simone Gur joins the agency leadership team as account director. She sports over 15 years’ experience in account management, B2B, and branding functions, most of them at Blaze Advertising and McCann Worldgroup Sydney.

Yvette Schlegelmilch is in the mix as account manager and Gabrielle Dixon as national PR/marketing manager, supporting senior account managers Julie Donovan and Jessica McLean.

Schlegelmilch came in from almost two years’ service with Blackie McDonald, where she handled tech clients as senior account executive and later as account manager. She has also run PR and marketing duties in other industries, such as fashion and non-profit.

Dixon signed up after finishing three years at IQPC, two of which as marketing manager based in New York City. Her campaign experience runs the gamut from CX, real-estate, finance, and the defence contractor industry. 

Oakley Grioli comes in as account co

Wunderman Thompson’s Sydney office has tapped Neil Kelly as its new partner for transformation.

The post was formed to address Wunderman Thompson’s strengthening of data, technology and CX offerings. Kelly was hired for the post on account of his CX work at Publicis Sapient, where he worked for three years. He was also Deloitte Digital’s senior manager for product and business strategy from 2013 to 2016.

“I’m delighted to be joining Wunderman Thompson at a pivotal point in the evolution of the business. I’m excited to take what is a really compelling data and experience proposition to clients; helping them to transform and grow their businesses in APAC,” said Kelly of his new job.

WPP AUNZ member-agency Landor Australia has promoted Eeke Braaksma. 

The agency announced this week that Braaksma is moving up from senior client manager to client director. He will also transfer to Landor’s Melbourne office and work alongside GM Jessica Murphy, with campaigns lined up including Saputo Dairy Australia and The Royal Agriculture Society of Victoria. However, he will be called up to consult the Sydney team on their campaigns.

Braaksma is already a seasoned hand in the Landor organisation with seven years under his belt. Before joining the Sydney office in 2016, he was assigned to Landor’s branches in Hamburg, Sao Paulo, Singapore, and Moscow.

“Eeke has a proven track record, building strong client partnerships and creating engaging brand experiences. With experience gained from working across the automotive, hospitality, FMCG, financial services and retail sector, Eeke’s appointment puts our team in an excellent position to pursue organic g