Edelman scores Butterfly Foundation account
By Jonas Lopez in Marcoms News on Thursday, 02nd December 2021 at 12:45pmPR/marketing consultancy Edelman Australia has landed representation for health nonprofit Butterfly Foundation, reported B and T.
The new deal will see Edelman run services such as strategic media relations, executive communications and thought leadership, media training, content creation, and events for the foundation, which provides support for people suffering from body image problems and eating disorders.
The first project under this partnership is an integrated Christmas campaign to address eating disorder stereotypes.
The account deal came in light of public concerns over binge eating or crash diets as a result of the lockdown.
“Their work is genuinely purposeful and makes a real difference in people’s lives. We are excited to work on creative ways to break down the st...
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