Eleven takes over Lavazza PR account
By Jonas Lopez in Marcoms News on Monday, 02nd December 2019 at 12:30pmEleven PR has scored the agency representation for Italian coffee brand Lavazza, effective immediately.
The deal includes developing a new communications strategy, media relations, and influencer engagement.
The first major assignment under the partnership will be to oversee PR and social activity for Lavazza’s sponsorship of the Australian Open. The coffee chain’s relationship with the National Gallery of Victoria will also continue.
“Lavazza is synonymous with Australian coffee culture – we’re looking forward to working with the team at Lavazza and leveraging the brand’s iconicity to create memorable PR moments, kicking off with the 2020 Australian Open,” said Eleven Melbourne managing director Kiefer Casamore.
Lavazza’s rec...
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