Epitome: A Nextdoor a day keeps the Meta away
By Elliott Richardson in Epitome on Thursday, 25th November 2021 at 11:36amEpitome is brought to you by the 2021 Samsung Australia IT Journalism Awards.
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.
That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.

That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
To continue reading this article...
More Influencing|Tech
Media news latest
In today's news roundup we have no writer's block for Abdel-Fattah, high speed rail back on track...again, Libs ready 'to wage war', Albo's message for ISIS brides, 'blast for cultural leaders', it's the economy stupid, 'health premiums to surge', copper on the rise, 'support for major parties crashes in Vic', 'Sins of the son', and 'radical trial to tackle crime', plus more. ... Show more
In today's news roundup of the best journalism gracing online and print dailies, we have: 'hush money, 'Nine's dirty secret', toll skullduggery, 'uni cheating', 'luxury six-bed home', 'radicals' no-fly zone', and 'It's a dog's breakfast', plus more. ... Show more
The Australian Financial Review has today unveiled a new brand campaign ‘It’s Not For Everyone’, designed to reinforce its position as the daily habit of successful people. ... Show more
Marcoms news latest
PR experts Nick Zonnios and Lauren Hunt have teamed up to launch Zonnios&Hunt, a communications consultancy designed to streamline brand storytelling with a sharp, strategy-first approach, Mumbrella reported. ... Show more
Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its marketing director, Mumbrella reported. ... Show more
Sling & Stone founder and CEO Vuki Vujasinovic will step down on January 1 after leading the agency for over a decade. ... Show more