Epitome: A Nextdoor a day keeps the Meta away
By Elliott Richardson in Epitome on Thursday, 25th November 2021 at 11:36amEpitome is brought to you by the 2021 Samsung Australia IT Journalism Awards.
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.
That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.

That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
To continue reading this article...
More Influencing|Tech
Media news latest

The Australian introduces a new digital bundle that brings together three of the world’s leading newspapers and their digital offerings – The Australian, The Wall Street Journal and The Times of London. ...
Show more

Journalists are under threat in many parts of the world, but it’s not just those covering wars - it seems if you anger some of the Swifties, they will come after you. ...
Show more

Today is Kenny Heatley's last with Sky News after 17 years on camera, and his final day on Australian television.
...
Show more
Marcoms news latest

PR experts Nick Zonnios and Lauren Hunt have teamed up to launch Zonnios&Hunt, a communications consultancy designed to streamline brand storytelling with a sharp, strategy-first approach, Mumbrella reported. ...
Show more

Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its marketing director, Mumbrella reported. ...
Show more

Sling & Stone founder and CEO Vuki Vujasinovic will step down on January 1 after leading the agency for over a decade. ...
Show more