Epitome: A Nextdoor a day keeps the Meta away
By Elliott Richardson in Epitome on Thursday, 25th November 2021 at 11:36amEpitome is brought to you by the 2021 Samsung Australia IT Journalism Awards.
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.
That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.

That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
To continue reading this article...
More Influencing|Tech
Media news latest
ABC's incoming Director of News & Current Affairs, Simon Robinson, is an esteemed foreign correspondent and investigative reporter who has fiercely defended editorial independence in the newsroom, embraces change as part of the media business and considers himself a 'journalist who manages'. ... Show more
In Front Page News Today: Government sues 3M over PFAS; Housing tax changes spark rent fears; Albanese holds line on CGT. ... Show more
In Front Page News Today: Business warns on CGT changes; EU trade deal faces Coalition threat; Defence report flags fuel, munitions shortages. ... Show more
Marcoms news latest
IN PR: Cat McGinn launches AI strategy comms agency Liminal & Co, Jessica Allison joins Special PR as GM ... Show more
IN PR: Via strengthens comms team with senior appointments, Miles Alexander wraps up at Thrive PR and Ana Keltchina steps up at Atlassian ... Show more
IN PR: Dylan Quinnell joins the Global Strategic Communications Council, India S joins The Royal Sydney Golf Club, opportunities at SHK APAC and Commonwealth Bank. ... Show more