Epitome: A Nextdoor a day keeps the Meta away
By Elliott Richardson in Epitome on Thursday, 25th November 2021 at 11:36amEpitome is brought to you by the 2021 Samsung Australia IT Journalism Awards.
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.
That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.

That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
To continue reading this article...
More Influencing|Tech
Media news latest
In today's news roundup, there's Albo bomb threat, Stefanovic podcast, our new man in Washington, high speed rail claims slowed down, 'tragic end to kidnap', Royal Commish talks, 'hate hunters' race attack squad, and major upgrade to Melbourne airport takes off, plus more. ... Show more
In today's news roundup, 'it's a Don deal', Rowland leaves ABC, Seven's Jackson 'sensationally dumped', 'One Nation not the answer', Costello raises his head, high-speed rail could boost economy, Australia's 'diamond back door', and the four year war continues, plus more. ... Show more
After what by any standards is an outstanding 39-year career, Michael Rowland has made the decision to leave the ABC, with this week being his last. ... Show more
Marcoms news latest
PR experts Nick Zonnios and Lauren Hunt have teamed up to launch Zonnios&Hunt, a communications consultancy designed to streamline brand storytelling with a sharp, strategy-first approach, Mumbrella reported. ... Show more
Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its marketing director, Mumbrella reported. ... Show more
Sling & Stone founder and CEO Vuki Vujasinovic will step down on January 1 after leading the agency for over a decade. ... Show more