Epitome: A Nextdoor a day keeps the Meta away
By Elliott Richardson in Epitome on Thursday, 25th November 2021 at 11:36amEpitome is brought to you by the 2021 Samsung Australia IT Journalism Awards.
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.
That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
Business | How do you fight back against the metaverse, or its God Emperor, the sentient Sweet Baby Ray’s powered cyborg that is the Z-1000? You expand Nextdoor.

That’s what Nextdoor CEO Sarah Friar told The Australian’s David Swan anyway. Swan said Friar is Down Under following her company listing on the NYSE as it plans to expand in Australia. Friar told Swan that she believes keeping everything online and then in the metaverse will isolate older members of society who don’t know how to use the technology. Just how Friar is going to be expanding Nextdoor to take on Facebook? She doesn’t say. The app is used by roughly 30 per cent of households in America but only one in 10 Australian households. W...
To continue reading this article...
More Influencing|Tech
Media news latest
In Front Page News Today: Trump floats 12.5% tariff; One Nation polling surge spreads; CGT changes spark tax brawl. ... Show more
In Front Page News Today: Minimum wage jump stokes inflation fears; Labor tax changes, campaign tactics questioned; Albanese faces internal AUKUS submarine revolt. ... Show more
The Daily Beast is expanding its Australian team, recruiting for a Deputy Editor to join Australian Bureau Chief, Matt Young. ... Show more
Marcoms news latest
IN PR: Sound Story's acquisition, Alexander, Pedrigal's new gigs and vacancies at Bechtel and Enthral ... Show more
IN PR: Ronksley steps up at Pureprofile, Allan Hunt calls out brands seeking comms support, OpenAI hires APAC consumer and product comms lead and Taurus Marketing and Keep Left seek PR account managers. ... Show more
IN PR: Nicole Reaney picks up the baton as IPREX APAC president, ANZ Bank seeks a comms coordinator ... Show more