Epitome: When channel and end-users collide
By Phil Sim, Craig Daveson and Brayden Sim in Epitome on Wednesday, 22nd June 2022 at 11:33amBusiness | CRN revealed some fantastic insights for the channel yesterday with its CRN ‘State of the MSP’ report. The report was put together by leveraging the audience at stablemate iTnews to dig out customer experiences that tech buyers had working with their managed service providers.
The big take-out was that clients wanted their providers to be ‘responsive’. It was what they most appreciated, and conversely, lack of responsiveness was their biggest grievance as well. Readers have to register for the report, so it’s going to act as a strong lead magnet
Interestingly, all of the channel publishers in Australia and New Zealand, each have sister publications for end-users. Those two communities have symbiotic relationships, and I’ve long felt (even when I was editing ARN) t...
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