Filter Coffee Co. to brew Laneige India’s digital buzz
By Staff Writer in Marcoms News on Wednesday, 09th April 2025 at 8:47pm

Korean skincare brand Laneige has named Filter Coffee Co. as its new digital and social media partner in India. The agency will lead digital strategy, content creation, influencer marketing, events, and e-commerce creatives.
The collaboration aims to boost Laneige’s digital presence, craft compelling brand stories, and strengthen its position in India’s growing skincare market.
“We’re excited to partner with Filter Coffee Co. Their quick thinking, creative approach, and alignment with our brand values make them a great fit. Together, we aim to strengthen Laneige India’s digital presence and lead in the skincare space.” Mini Sood Banerjee, Head of Marketing, Laneige India.
“We’re thrilled to join hands with Laneige India. This adds to our beauty portfolio...
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