Digital content portal Which-50 has been officially acquired by multimedia outfit Boardroom.Media. 

Which-50 editor-in-chief Andrew Birmingham said the purchase agreement was signed late last week. 

The brand and website will be retained as its staff is integrated within the Boardroom organizational structure. 

“We will keep writing the stories we have always written. We will also utilise the Boardroom Media capabilities and incorporate video and other multimedia into our coverage,” explained Birmingham.

“Another change the Which-50 audience should expect is to see a wider range of perspectives in stories. Traditionally we would interview chief digital officers, or CMOs or CIOs in our stories, or founders if they are an emerging business. With the expanded focus expect also to see more perspectives from CEOs, CFOs, HR, risk managers. We always wanted to do this in the past, but lacked the scale to do so.”

The acquisition came months into a pa

The ACE Radio Network has officially reactivated Victoria regional station 3MP.

The network stated that the new 3MP will be an Easy Music station catering to the Mornington Peninsula over 1377AM. It will also be available on Melbourne DAB+, iHeartRadio, and CRA’s RadioApp. 

SEN granted ACE Radio the licence. 

Launching out of Frankston in July 1976, the original station, 3MP Classic Hits, was changed when the Pacific Star Network rebranded it as Classic Rock Radio in 2016.

ACE Radio announcer Emily Canning kicked off the broadcast on Friday night. 

John Vertigan and Julie Strini are hosting The Easy Breakfast, followed by Canning from 9AM to 3PM. Cathy Jubb is on drive and primetime duties from 3PM to 9PM, while Dave Drinkell goes on the late-night run.

Lisa Hamilton has bowed out of MTV Australia.

She will be up for freelance opportunities.

Hamilton had been with MTV since 2013, when she came in as writer for MTV Travel Co. She later moved up to writing for MTV Style and MTV News, and later promoted to VJ and editor of MTV.com.au.

Anthony Tilli has started hosting Triple M Albany’s breakfast show, now named Anthony for Breakfast.

He takes over from Ray Love, who pitched in during the recruitment period but will handle other assignments at the station. 

The move is also Tilli’s first radio gig in four years. He previously aired over on Radiowest in Merredin before leaving to work in the real estate business. 

“Anthony brings so much experience and creativity to the team. We’re so thrilled he’s decided to return to what he does best – entertaining and relating to his audience, while making them smile as their day begins,” said Triple M Southwest group content director Jarred O’Brien.

The Sports Entertainment Network (SEN) has assumed the 1593AM frequency in Melbourne for its racing station, SENTrack.

The new station is already rolling with a strong lineup.

The Odds Couple with Simon O’Donnell and David Taggart is up at 8AM Saturday with previews of the weekend races, followed by Saturday Trackside at 11:30AM with Jack Heverin joining O’Donnell and Taggart promising punters the latest mail on race day.

The Sunday lineup is headlined by 11AM show Tricks of the Trade.

For weekdays, listeners are treated to Harness Racing Victoria’s Blake Redden and Jason Bonnington from 11AM to 1PM with Talking Trots on Track. Taggart, Heverin, Campbell Brown, and Sam Hargreaves bust up the 1PM-5PM block with Trackside.

The 5PM-6PM block on Monday, Tuesday, Wednesday, and Friday, will have Thrill of the Chase keeping greyhound fans tuned in, while Hargreaves and Molly Haines take over the 6PM-10PM slot with The Lids Fly.

The new station also resulted in current