Fusion earns more Data Action investmentBy Jonas Lopez in Marcoms News on Tuesday, 07th August 2018 at 4:49pm
WPP AUNZ satellite firm Fusion has part of its stake under partner fintech Data Action.
The move is designed to aid Data Action with further marketing its service offerings to clients in the banking industry. At the same time, Fusion will still continue with its regular functions. Both companies have logged at least five years in their working relationship.
“DA making a strategic investment in Fusion is a logical next step for both companies. We will further help financial services challenger brands compete using a fusion of insight led strategies and cutting-edge digital experiences which are backed by industrial strength technologies,” said Fusion director Damien Mair.
“Taking a stake in a business you already work with is the ultimate compliment and shows how well respected and valuable the Fusion team is. We look forward to working together,” added WPP AUNZ CEO Mike Connaghan.
Data Action CEO Karl Grant stated that the investment into Fusion was significant in light of Australia’s looming adoption of the open-banking regime.
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Mirum launches Australian officeBy Jonas Lopez in Marcoms News on Monday, 20th August 2018 at 2:43pm
Global digital agency Mirum, part of the JWT/WPPAUNZ group, has opened for business in Australia with new offices at Flinders Street in Melbourne and Pyrmont St in Pyrmont, NSW.
The agency, now known as Mirum Australia, was officially activated following the successful integration of local digital company Webling into the Mirum network, with Webling MD Claire van Heyningen to helm the new company.
“When John invited me to take the reins and drive the launch of Mirum Australia, I jumped at the opportunity. I was impressed by the breadth of work and the sheer depth of strategic and technical thinking of the local team, and I was confident by joining the Mirum network it would allow us to supercharge our offering while retaining our focus on serving the local market with best-in-class and effective ‘deep digital’ work,” said Van Heyningen, referring to JWT –APAC CEO John Gutteridge.
Mirum global CEO Dan Khabie said the establishment of Mirum Australia addr
Sefiani Communications Group to promote pancreatic cancer awarenessBy Jonas Lopez in Marcoms News on Monday, 20th August 2018 at 2:34pm
The Sefiani Communications Group has joined forces with the Avner Pancreatic Cancer Foundation on a low-bono awareness project for pancreatic cancer.
The new project will involve a sustained engagement of government officials, influencers and media relations to raise funds for pancreatic cancer research.
Avner Pancreatic Cancer Foundation board member Peter Hosking said the Sefiani Communication Group’s experience in positive campaigns was critical to landing the account. He also noted the low survivability rates of pancreatic cancer as a pressing matter for more research into the illness.
“We were impressed with the commitment and passion of the Avner Pancreatic Cancer Foundation’s Board, and its founder Caroline Kelly who lost her husband Avner to the disease. In the past 10 years the Foundation has raised $10 million for medical research, but this is the tip of the iceberg.
“A significant ramp-up of awareness and funding is required to lift survival rate
Pulse adds new clientsBy Jonas Lopez in Marcoms News on Monday, 20th August 2018 at 12:33pm
WPP AUNZ firm Pulse has welcomed three companies into its client base – all from different industries.
RACV (Roadside Assist, Car Loans, Insurance and Travel) was tapped for the agency’s home living practice, during which it will handle overall communications for the company’s Home Division. One project already underway is the RACV Tiny Home, a concept smart-living design crafted in collaboration with veteran architect Peter Maddison.
Kitchen appliance manufacturer KitchenAid is another home living practice client for Pulse. The new partnership calls for the agency to run a brand awareness campaign for the American company’s centennial anniversary.
For the food product category, Pulse is the agency of record for frozen dessert maker Halo Top Creamery. The first undertaking under the partnership was a media/influencer event for Halo Top’s “House of Happiness” campaign, which had guests showcasing various things that make people happy,
Edelman wins Deliveroo and DiDiBy Jonas Lopez in Marcoms News on Friday, 17th August 2018 at 2:42pm
Edelman has won representation for online food delivery company Deliveroo and mobile transportation platform DiDi.
For Deliveroo, the Edelman team will handle corporate communications and public affairs in Australia. The company recently made the news with offers to take in riders of rival company Foodora, which is shutting down next week.
The DiDi account will involve work on the corporate and brand communications fronts. DiDi recently set up shop in Melbourne as its second overseas branch (after Mexico).
Renshaw calls time on Edelman serviceBy Jonas Lopez in Marcoms News on Friday, 17th August 2018 at 1:56pm
Mark Renshaw is vacating his position as global brand practice head at international PR firm Edelman.
As covered by The Holmes Report, Renshaw issued an internal memo stating he was going back to his family in Sydney, Australia.
He joined the Chicago-based company in early 2017 after 18 years with advertising agency Leo Burnett - but much of that overall time was spent abroad.
Edelman EMEA CEO Carol Potter will take over Renshaw’s duties pending the selection of a replacement.Follow Renshaw on Twitter and LinkedIn.
Red Agency expands with Sydney hiresBy Jonas Lopez in Marcoms News on Thursday, 16th August 2018 at 3:11pm
The Red Agency has added new talent at its Sydney headquarters.
Symon Madry comes aboard to lead the agency’s technology/B2B practice, bringing with him over a decade of communications experience from dealing with tech outfits such as Microsoft Bing and Motorola. He recently arrived from London, England, where he spent the past three years as senior executive at Edelman and Bite Global.
Former Virgin Mobile social and content marketing chief Paul Isbell signs on as social media director, reporting to agency ED for social and integration Davitha Ghiassi.
Two senior account managers came in from England. Kate Hird will join Red Agency’s travel and tourism practice, on account of her experience at British PR outfit Freuds, where she worked with the account of a prominent hotel chain. Claire McAdam, a former senior account executive at PHA Group, has also joined the team.
“These new hires are fantastic additions and bring a wealth of experience in specialist areas to
The Haus agencies land new accountsBy Jonas Lopez in Marcoms News on Tuesday, 14th August 2018 at 12:40pm
The PR conglomerate formerly known as the Hausmann Group have started a new journey as “The Haus” with a fresh batch of clients for two of its agencies.
The company stated that its communications brand and reputation consultancy, Illuminate, has been tasked to manage corporate communications and PR work for the Australian Mobile Telecommunications Association.
Healthcare consultancy Health Haus will handle social media, stakeholder management, and media relations for online healthcare marketplace Tender Healthcare.
“I’m delighted at the way our agencies continue to grow in their respective areas! Our specialist hub model is resonating really well with both existing and new clients,” said The Haus CEO/founder Judi Hausmann.