Fusion earns more Data Action investment

By Jonas Lopez in Marcoms News on

Fusion logo (photo credit: WPP AUNZ)WPP AUNZ satellite firm Fusion has part of its stake under partner fintech Data Action.

The move is designed to aid Data Action with further marketing its service offerings to clients in the banking industry. At the same time, Fusion will still continue with its regular functions. Both companies have logged at least five years in their working relationship.

“DA making a strategic investment in Fusion is a logical next step for both companies. We will further help financial services challenger brands compete using a fusion of insight led strategies and cutting-edge digital experiences which are backed by industrial strength technologies,” said Fusion director Damien Mair.

“Taking a stake in a business you already work with is the ultimate compliment and shows how well respected and valuable the Fusion team is. We look forward to working together,” added WPP AUNZ CEO Mike Connaghan.

Data Action CEO Karl Grant stated that the investment into Fusion was significant in light of Australia’s looming adoption of the open-banking regime.

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New Red Agency head of social appointed

By Jonas Lopez in Marcoms News on

Red Agency Australia has chosen marketing veteran Amaury Treguer to be its new executive director of social.

The Havas Group stated this week that Treguer will spearhead Red Agency Australia’s social team expansion. He will assume the spot from incumbent Davitha Giassi, who is heading to the US to be part of the Havas Group’s US PR division starting April 1, 2019. CEO Sarah Trombetta will be his immediate superior.   

Treguer wields 15 years’ experience in the marcomms circuit, with his record including social stints at Circul8, We Are Social, the TMTG Group, and most recently, The Haus.  

“It’s an exciting time to join the Red Agency team and further develop our ambition to put social thinking at the heart of everything that we do for our clients. We’ve got some ambitious plans and a team led by industry experts across consumer lifestyle, corporate, technology, healthcare and travel that is committed to delivering consistently grea

Reymond Communications Enters Sydney PR Market

By Jonas Lopez in Marcoms News on

Windsor, Victoria PR agency Reymond Communications has opened a new office in Darlinghurst, Sydney, reported B and T.

Agency managing director Joanna Reymond-Burns said the move was timely considering Reymond has grown its position in the past six years of business. A rebrand and launching of a new website accompanied the move as well.

Account manager Isabella Donato has been assigned to manage the Sydney office, although Reymond-Burns will check up from time to time.

“The team and I are excited by this new challenge and hope to see it benefit our existing business, while creating new opportunities,” said Redmond-Burns.

Flaunt Marketing bags fresh client trove

By Jonas Lopez in Marcoms News on

PR agency Flaunt Marketing has secured a new batch of clients spread out across multiple industries, reported B and T.

For the consumer electronics and technology practice, Flaunt was able to sign up Melbourne audio products maker nura and Tangerine Telecom. Tangerine offers fixed-line NBN broadband packages and cellphone SIMs.

Funtastic and Blue Illusion are in the consumer retail section. Funtastic specialises in developing and marketing new brands for family-centric products. Blue Illusion is a French-themed fashion house based in Melbourne.

Flaunt will take on the promotions duties for food industry trade show Fine Food Australia as it gets ready for this year’s edition from September 9 to 12.

Last but not least, Flaunt also has the opportunity to generate awareness for noted artists colony Montsalvat in Eltham, Victoria.

“The industry is significantly changing with many marketing managers and CEOs having significant experience with PR agencies so they can tell the

History Will Be Kind scores Etihad account

By Jonas Lopez in Marcoms News on

Communications agency History Will Be Kind has scored a new service deal with UAE airline Etihad Airways.

The contract calls for History Will Be Kind to increase brand awareness for Etihad in the Australian consumer and trade market. The carrier has had an underwhelming performance in the past three years.

Etihad Airways ANZ GM Sarah Built said the new partnership will dovetail with Etihad’s new “Choose Well” customer-centric booking system.  

History Will Be Kind founder Emma-Jane Granleese was just as ecstatic at the new opportunity.

“We are thrilled to be working with such a stellar brand, and one that has an unwavering focus on putting the customer at the heart of everything they do. We are laser focused on delivering great work and bringing Etihad’s offering to life in a way that will truly resonate in the Australian market. We can’t wait to make history with their team,” she said.

WE Buchan top executives promoted

By Jonas Lopez in Marcoms News on

Marcomms agency WE Buchan is making some executive-level changes from 1 April.

The agency announced that WE Buchan CEO Rebecca Wilson (pictured) is now promoted to EVP for Australia/Singapore as part of parent firm WE Communications’ new Global Leadership Team, under company global COO/president of international Kass Sells.

The new post will have Wilson gaining oversight for WE Buchan as well as WE Communications’ Singapore division, which has Jeremy Seow as the new CEO.

Wilson turns over the CEO seat to managing director Gemma Hudson.

“WE’s Asia Pacific businesses have had years of strong growth in both scale and client portfolio. To maintain this momentum, the expanded remits of our leaders will enable us to better serve our clients by delivering a consistent, seamless, high-quality experience for clients in the region and around the globe,” declared Sells.

Missy and Mister Mischief land Maxwell Foods account

By Jonas Lopez in Marcoms News on

Condell Park company Maxwell Foods Products has engaged the services of twin agencies Missy Mischief PR and Mister Mischief Creative.

B and T reported the new deal will have both agencies handle PR and social media work for Maxwell’s “Fuel by Nature” brand. Trade Partners, one of Maxwell’s clients, brought Maxwell and Missy Mischief PR and Mister Mischief Creative together.

“We have previously worked with both Mister and Missy Mischief with other clients and we knew that their experience and exceptional ability to create streamlined communication plans that compliment both social and PR was exactly what we needed for Maxwell Food,” said Trade Partners’ Giselle Rodriguez.

VMLY&R forms New Zealand branch

By Jonas Lopez in Marcoms News on

Marcomms conglomerate WPP AUNZ has activated a New Zealand division of satellite agency VMLY&R.

The company announced today that the new branch will be an amalgamation of Y&R’s Wellington office and the Assignment Group. Current Y&R Wellington MD Fleur Head is to lead the new VMLY&R Wellington branch. James Mok is already in place running VMLY&R’s Auckland office.

VMLY&R AUNZ executives Aden Hepburn and Pete Bosilkovski, and WPP AUNZ New Zealand managing director Sven Baker are the NZ teams’ superiors.

“Combining Assignment and Y&R with the vast scale and capability of VMLY&R globally will create an incredibly exciting opportunity to build an agency capable of delivering truly connected customer experiences,” said Baker.

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