Haystac lands Fossil PR account
By Jonas Lopez in Marcoms News on Friday, 30th August 2019 at 7:30amPR agency Haystac has landed representation for accessories brand Fossil.
The deal covers Fossil’s existing media relations, an influencer content series and a celebrity ambassador program, plus a current insights-led campaign that carries the theme of celebrating time with a Fossil product.
Part of the Fossil Group, Fossil specializes in building traditional watches and smartwatches.
“Retailing in Australia is constantly evolving to meet the ever-changing demands of the consumer. Our unique strategic process allows us to deeply understand the personal values of our clients’ audiences to truly resonate with them and build powerful brand connections,” said Haystac managing director Simon Pipkorn.
“The win is testament to the team’s hard work and...
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