Haystac welcomes new staffBy Jonas Lopez in Marcoms News on Wednesday, 04th September 2019 at 3:42pm
Haystac is entering the spring season with new entries to the roster, reported B & T.
Samuel Stevenson is the agency’s new national senior social strategist. He will now be in charge of overall digital/social strategy for Haystac’s Brisbane, Melbourne, and Sydney branches. He came in after four months of freelance work with The Royals, plus held social director posts with Carat, Perfect Company, and Ogilvy.
Jasmin Watts is a new group business director. Based at the Haystac Melbourne office, she will take on business development and running integrated communications strategy while handling key clients. She had previously done account director work with Freuds, the former RED Agency, and Keep Left’s PR and content marketing team.
Kitch Catterall is the new social media manager, focusing on influencer and ambassador relations, content creation and organic content strategy. She ran social media and content work at Ecosa and Ruby Assembly, plus founded her own agency.
“Our clients are seeking the benefits of single agency oversight across their communications. With multiple disciplines working cohesively from the outset, we are able to deliver strategic, creative communications programs that are agile and, ultimately, more effective,” said Haystac MD Simone Pipkorn.
“The appointment of Jasmin, Samuel and Kitch into the business reflects this business growth and supports the team to delivered truly integrated content-led social, PR and influencer engagement for our clients.”Follow Catterall, Watts, and Stevenson on LinkedIn.
Comment and get full access to Influencing by registering for FREE
- Read and comment an all stories
- Weekly digest of media and PR news (optional)
- Post media releases to PRWire newswire
- Advertise job vacancies
- List your business in our PR directory
Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.
More Marcoms News
Stellar lands new food and hospitality clientsBy Jonas Lopez in Marcoms News on Friday, 20th September 2019 at 4:26pm
PR agency Stellar has won accounts for two new clients in the food and hospitality industry.
The agency announced that it will run communications and brand awareness for Sydney restaurant Bistro Manly, while Stellar Social will handle social media engagements.
Coco Chocolates is the second client. Stellar will handle the chocolatier’s media relations for a one-off fundraising event with Wendy’s Secret Garden in Lavender Bay.
“We couldn’t be more thrilled to be working on these new campaigns – who doesn’t love the chance to work with delicious French inspired cuisine in a stunning beachside setting – and collaborating with Wendy Whiteley and Rebecca Knight from Coco Chocolates is a project fuelled by passion as Wendy’s Secret Garden holds a special place in many of our hearts,” said Stellar co-owner/director Hayley Cole.
PPR and BCW formed into one agencyBy Jonas Lopez in Marcoms News on Friday, 20th September 2019 at 2:40pm
WPP AUNZ member-agency PPR has been officially combined with international communications agency Burson Cohn & Wolfe (BCW), another arm of the conglomerate.
The merger calls for BCW’s experience in the global market and associated systems to be integrated with PPR and help it attain a greater reach in the ANZ region. The news comes after PPR CEO Michael Pooley announced his departure to open a new consultancy.
Pamela Klioufis (pictured), managing director of BCW’s Australian division, has agreed to lead the new company. She has been at the post since October 2018, when she joined BCW after over five years as director and later managing director of Burston Marsteller Australia.
“The global thinking, experience, tools and systems of BCW, combined with the unparalleled local ANZ reach of PPR, make for a perfect match. We look forward to our existing clients benefiting from this offer and to attracting new clients and people to BCW,” said WPP AUNZ
TEPP on Inside Out client rosterBy Jonas Lopez in Marcoms News on Wednesday, 18th September 2019 at 4:16pm
The Inside Out PR agency has earned the client account for The Embodied Present Process (TEPP).
Mumbrella reported that the account will have Inside Out generate awareness of TEPP’s Australian platform launch through media exposure and digital channel.
Developed by embodiment expert Phillip Shepherd, TEPP comprises methods to help people destress their lives and rechannel positive energies into the whole body. TEPP training can be carried out in workshops lasting from two days to a week, or a whole year for prospective TEPP instructors.
“The team at Inside Out PR has extensive health sector experience and relationships as well as strength in generating exposure for online platforms. Having experienced TEPP first-hand, we are excited to be bringing greater awareness to this ground-breaking practice and its body-mind approach,” said Inside Out PR director Nicole Greaney.
Pooley bids PPR farewellBy Jonas Lopez in Marcoms News on Friday, 13th September 2019 at 3:29pm
Michael Pooley has stepped down from the CEO post at WPP AUNZ agency PPR.
In a LinkedIn post, Pooley said he wrapped up his affairs at PPR to open his new communications consultancy, the MAP Collective.
Pooley was with PPR since 2007, joining up as group director for corporate and public affairs. He later advanced to director for strategy and planning and executive director/COO before assuming the CEO post in 2017.
“As with all new ventures there is a feeling of nervous excitement about what’s ahead. But it’s the right time to take on a new challenge. So let's do this,” said Pooley.
Contact Pooley on LinkedIn for new projects.
Bench PR adds new clientsBy Jonas Lopez in Marcoms News on Friday, 13th September 2019 at 1:29pm
Tech consultancy Bench PR has entered the spring season with three new clients, reported Mumbrella.
The deal includes PR services for Dynatrace, Carbon Black, and Elenium Automation.
Based in Waltham, Massachusetts, USA, Dynatrace offers SMEs cloud-based software intelligence solutions for a variety of IT operations.
Carbon Black is another Waltham-based company like Dynatrace. It develops cloud-based endpoint security software to shield IT systems from cyberattacks of existing and potential future forms.
Elenium Automation develops IoT- and machine-learning-based airport passenger solutions, covering all aspects from terminal counter check-ins to baggage transit. Based in India and Tullamarine, Victoria, the company’s noted carriers include QANTAS, Japan Airlines, and Air New Zealand.
“We’re thrilled to be working with Carbon Black, Dynatrace and Elenium. All fast-growth companies offering their customers truly innovative technologies. Our experience and p
Thinkerbell earns Royal Caribbean Cruises accountBy Jonas Lopez in Marcoms News on Friday, 13th September 2019 at 1:24pm
Thinkerbell has landed client service rights for cruise company Royal Caribbean Cruises.
Under the new deal, Thinkerbell is tasked with running PR duties for Royal Caribbean and Celebrity Cruises and Azamara. Celebrity Cruises and Azamara are two of the three component cruise lines under Royal Caribbean Cruises Ltd ownership.
The third component arm, Royal Caribbean International, will have marketing strategy and creative assignments for Thinkerbell to tackle.
“We are thrilled to be working with Royal Caribbean across strategy, creative and PR. We look forward to building on the momentum the brands already have in this market. It’s a great appointment for the Thinkerbell Sydney team, and we can’t wait to get cracking,” said Thinkerbell managing partner Margie Reid.
OPR scores Tourism Australia gigBy Jonas Lopez in Marcoms News on Monday, 09th September 2019 at 2:40pm
WPP AUNZ member-agency OPR has landed a two-year PR contract for Tourism Australia.
The deal calls for OPR to provide integrated support to Tourism Australia’s regional and international marketing campaigns, with the aim of promoting Australia as one of the best places in the world anybody would want to travel to.
The contract can be extended for another year if the work generates positive results in terms of increased visitor numbers to Australia.
“As international travel has become more accessible, it has also become more competitive. Tourism boards globally are increasingly seeking out new and innovative approaches to achieve cut-through and resonate with potential travellers. We feel Tourism Australia is at the forefront of this movement, and we’re thrilled to be their PR partner of choice heading into 2020,” said OPR CEO Richard Brett.