iD Collective taps new brand director
By Jonas Lopez in Marcoms News on Thursday, 10th June 2021 at 4:30pm
The iD Collective has hired Joel Victoria as its new brand evolution director.Victoria joined after over four years in the cruise marketing and hospitality industry. He was formerly marketing director for AAT Kings, marketing/sales GM for Captain’s Choice, and subsequently APAC marketing chief for travel cruise line Hurtigruten.
“I’ve built a career client side, helping brands achieve their goals, working for one brand at a time. The opportunity to work with multiple brands across various industries was a big drawcard for this move to agency. I’m equally excited by the opportunity to work with the talented team at iD Collective and look forward to working on brand evolution strategies that leverage sound marketing disciplines, fuelled by creativity and a good dose of imaginati...
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By Staff writers in Marcoms News on Thursday, 30th July 2026 at 5:22pm
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