IN PR: Avenir Group acquires Market Collective
By Staff writers in Marcoms News on Monday, 09th November 2026 at 5:57pmAvenir Group acquires Market Collective

Canada’s Avenir Group has bought Market Collective, parent company of Archetype, Outcast and Nectar Communications in a $94 million deal.
The acquisition deepens Avenir Group’s technology-communications presence in APAC, announced on November 5.
According to Archetype’s website, the agencies will retain the same clients, same leadership and same client programs across Australia, Singapore, Malaysia, India and Greater China.
“Marker Collective will continue to operate as a distinct business within AVENIR GLOBAL, led by CEO Helena Maus. Archetype, Nectar, Outcast and Delve keep their own identities, leadership teams and client focus.”
"What attracted us to Marker was the quality of its people,...
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