In PR: Dentsu Creative Isobar launches BGMI’s ‘Collector’ campaign
By Staff Writer in Media News on Tuesday, 20th October 2026 at 7:49pmDentsu Creative Isobar has launched a new campaign for KRAFTON India’s Battlegrounds Mobile India (BGMI) to promote its Collection Level feature, which allows players to showcase their in-game collections as a mark of achievement.
Titled “Jo BGMI par collection level badhaye, woh Collector ban jaaye,” the campaign draws inspiration from 1980s Bollywood films, small-town settings and old-school slapstick comedy. It comprises two films, Akkad Bakkad Collector and Nikamme Ki Amma, which use familiar Indian storytelling to introduce the gaming feature.
Akkad Bakkad Collector captures the chaos in a small-town office as people prepare for the arrival of an important dignitary. Nikamme Ki Amma follows a mother’s dream of seeing her son attain a prestigious position. B...
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