In PR: Ishita Chauhan launches Cultural (Mis)fits to back emerging cultural talent
By Staff Writer in Media News on Wednesday, 14th October 2026 at 3:49pmVeteran media executive Ishita Chauhan has launched Cultural (Mis)fits (CMF), a culture company aimed at supporting artists, creators and communities shaping India’s alternative creative scene.
Announced in New Delhi on October 8, the company will focus on developing talent, creating cultural intellectual property, producing content and organising live experiences. It also aims to connect emerging artists and cultural communities with brands, audiences and global opportunities.
CMF’s initial roster includes Rushil Ranjan, Abi Sampa, Eshna Kutty, Gopal Datt Tewari, Aakash Odedra and Nirvair Rai. It will also work with The Orchestral Qawwali Project, Songs of Bulbul, Jupiter Pe Juice and its own music property, Ruhbaru.
Chauhan said the idea grew from her experience of being...
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