JWT lands DFAT Smartraveller assignment

By Jonas Lopez in Marcoms News on

Smartraveller logo (photo credit: JWT/DFAT)

WPP AUNZ satellite outfit J. Walter Thompson (JWT) has won the service contract for the Department of Foreign Affairs and Trade’s (DFAT) Smartraveller support service.

Under a new deal which starts today, JWT will craft Smartraveller’s brand strategy. DFAT chose JWT for the assignment based on its strong record with creating effective brand strategies.

"We are thrilled to be leading the new brand strategy for Smartraveller and supporting the Department of Foreign Affairs and Trade’s commitment to encouraging safe travel by Australians overseas,” said JWT-Sydney managing director Paul Everson.

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More Marcoms News

VMware lands former Spectrum GM

By Phil Sim in Marcoms News on
After almost 12 years at the Spectrum Group, Rachel Beauchamp (nee York) has gone in-house at technology firm VMware, as Australia and New Zealand communications manager.
Most recently, Beauchamp was general manager for Spectrum Group, having spent 12 years at Spectrum and sister agency Max Australia.
“I’d been with Max and then Spectrum for 12 years and one week, and in that time I had a range of roles and experiences, and it was a fantastic learning environment working with a lot of great clients and colleagues,” Beauchamp said.
While being part of the management team that guided Spectrum through its transition from traditional PR agency, to integrated communications services provider, was a rewarding experience, Beauchamp said she increasingly found herself wanting to get back to her roots.
“I’d gotten further and further away from the stuff I love, which is working with executives to find the best way to tell a story

Mirum Australia announces new leadership talent

By Craig Daveson in Marcoms News on
WPP AUNZ digital agency Mirum Australia is celebrating the appointment of two new leadership positions this week.
The news comes shortly after Mirum first opened up shop in Sydney last month, bringing Evan Crompton on as service design director, and Rebecca Luiters as delivery experience director.
Crompton’s history includes work across a number of leading Australian brands, with his most recent post being user experience and service design consultant at Aptor Digital.
Luiters has experience with the likes of MRM/McCann, Adcorp, Wunderman and Draft FCB, most recently working as a senior digital producer at The Works.
Both Crompton and Luiters now form part of Mirum’s senior management team, reporting directly to Mirum’s MD Claire van Heyningen.
“Evan and Bec bring a mountain of talent, knowledge and energy to the Sydney office. They’re seriously experienced digital specialists and they’ll be part of a potent

VIVA! Communications named as GLOBALHealthPR regional hub

By Craig Daveson in Marcoms News on
VIVA! Communications has been designated as the Asia-Pacific hub for GLOBALHealthPR’s network of independent health and science agencies.
The move comes on the back of VIVA’s eight-year partnership with the GLOBALHealthPR network, and VIVA’s own 16 year history servicing businesses in the international medical, pharmaceutical, biotech, health + wellness and lifestyle sectors.
“VIVA! Communications is delighted to serve as regional hub for GLOBALHealthPR,”  said VIVA’s principal and owner Kirsten Bruce.
“We look forward to teaming with all GLOBALHealthPR APAC partners in continuing to champion a model that delivers regionally appropriate and contextually relevant strategic communications campaigns.”
At the same time, GLOBALHealthPR has also partnered with Singapore-based agency Spurwing Communications, adding further depth to its APAC capabilities.
“My team and I are excited to join GLOBA

Agent99 brings three new clients aboard

By Craig Daveson in Marcoms News on
Independent PR and communications agency Agent99 announced the addition of three new clients to its roster this morning.
First up is charity organisation CanTeen’s National Bandanna Day awareness campaign. Agent99 will work to drive awareness of the event through nationwide research and influencer campaigns.
Swedish outdoor gear and equipment company Fjallraven makes two, with Agent99 working to support the launch of Fjallraven's first Aussie flagship store in Melbourne.
On the corporate end of the spectrum, specialist recruitment agency Citrus Group is Agent99’s third new client.
“This has been an incredibly strong quarter for the agency and we’re so happy to be aligning with progressive and like-minded brands,” said Agent99 founder and director Sharon Zeev Poole.
“These new opportunities further establish our credentials and expertise within our two areas of focus being the consumer lifestyle space sp

Text100 leadership reorganised

By Jonas Lopez in Marcoms News on

The Australian branch of marketing communications consultants Text100 has a new leadership team in place, as it moves into new digs in Surry Hills.

At the top, Karen Coleman is back from maternity leave and has taken up the MD position to fill the void left by Simon Fitzgerald, who stepped down in May this year as acting MD and VP for integrated marketing, to take up a managerial job at Bendigo and Adelaide Bank.

Former MD Karen Wells is back from maternity leave and has been promoted to VP Consulting & Strategy while principal consultant Mihika Gujral is promoted to deputy managing consultant.   

Current strategist Bec Madden has been included in the leadership team to oversee creative strategy efforts while also hiring new people to the creative team.

The staff movements come as Text100 is preparing to relocate to a new office out in Surry Hills.

Meanwhile, Text100 announced landing seven companies as new clients, with the prominent signings being Cisco, Rode

InsideOut lands new clients

By Jonas Lopez in Marcoms News on

A number of companies have been added to InsideOut’s client list, reported Mumbrella.

For the food and consumer products field, InsideOut will handle the account of Evia, a yogurt company based in Marrickville, NSW.

In the e-commerce section, InsideOut will handle PR and communication work for global digital consultancy RANDEM.

InsideOut’s industrial portfolio will include representation for Super Easy Storage, a nationwide storage unit provider.

Fresh produce marketing and distribution company Freshmax and professional moving firm Hire A Mover, meanwhile, secured a partnership with #AsSeenOn, InsideOut’s influencer marketing division.

“It’s been a big year for the agency and we are enjoying the opportunity to work with such progressive brands in the varying sectors they compete in. The client wins are a testament to the team’s proven capability and strong client relationships,” said agency director Nicole Reaney.

Follow the agency on Twi

Spencer settles in at Freelancer.com

By Craig Daveson in Marcoms News on
ARN’s former head of news Leon Spencer has jumped back into the comms arena at Freelancer.com, where he has taken up as the company’s director of communications.
The position is his second run at the comms sector, having tested the water at boutique agency Recognition PR in 2015.
Spencer told Influencing he enjoys writing and framing messages for a living, and working at Freelancer represents a rare opportunity to direct the communications of a company with so many different and varied user stories to tell.
“This role — yes, its strategic communications — but it also allows me to be quite focused on content and messaging, and be able to craft an interesting story around Freelancer.com and the businesses within Freelancer.com, which do tend to have a lot of interesting stories,” said Spencer.
“It’s not your average run of the mill business.”
As for why he chose Freelancer, Spencer said that h

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