Keep Left earns Melbourne Star deal
By Jonas Lopez in Marcoms News on Wednesday, 11th December 2019 at 2:07pm
Marcomms agency Keep Left has won the account rights for the Melbourne Star Observation Wheel, reported B and T.
The new deal involves Keep Left collaborating with the Melbourne Star sales and marketing team to further promote the popular attraction, which had recently generated at least 25 per cent higher numbers among overseas tourists in 2019.
It is also Keep Left’s first travel/tourism client.
The venue is also being angled as an experiential place in 2020, with management predicting the Star’s two-millionth passenger to ride sometime next year.
“The addition of Melbourne Star Observation Wheel to Keep Left’s diverse portfolio leverages industry expertise across our Strategy, Creative, PR and Digital + Experience departments – as well...
To continue reading this article...
More Marcoms News
IN PR: News Corp Australia gets new senior manager, Talent + PR
By Staff writers in Marcoms News on Friday, 13th November 2026 at 5:29pm
IN PR: Sling & Stone celebrates 16th anniversary
By Staff writers in Marcoms News on Thursday, 12th November 2026 at 5:03pm
IN PR: Bondi Sands gets new Influencer/PR manager
By Staff Writers in Marcoms News on Wednesday, 11th November 2026 at 4:42pm
IN PR: Alliance Airlines snags new PR head
By Staff writers in Marcoms News on Tuesday, 10th November 2026 at 4:37pm
IN PR: Avenir Group acquires Market Collective
By Staff writers in Marcoms News on Monday, 09th November 2026 at 5:57pm
IN PR: New MD for Zeno Group Australia
By Staff writers in Marcoms News on Friday, 06th November 2026 at 2:58pm
IN PR: Cancer Council QLD gets new PR specialist
By Staff writers in Marcoms News on Thursday, 05th November 2026 at 5:51pm
Media news latest