Keep Left earns Melbourne Star deal
By Jonas Lopez in Marcoms News on Wednesday, 11th December 2019 at 2:07pmMarcomms agency Keep Left has won the account rights for the Melbourne Star Observation Wheel, reported B and T.
The new deal involves Keep Left collaborating with the Melbourne Star sales and marketing team to further promote the popular attraction, which had recently generated at least 25 per cent higher numbers among overseas tourists in 2019.
It is also Keep Left’s first travel/tourism client.
The venue is also being angled as an experiential place in 2020, with management predicting the Star’s two-millionth passenger to ride sometime next year.
“The addition of Melbourne Star Observation Wheel to Keep Left’s diverse portfolio leverages industry expertise across our Strategy, Creative, PR and Digital + Experience departments – as well...
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