Keep Left earns Melbourne Star deal
By Jonas Lopez in Marcoms News on Wednesday, 11th December 2019 at 2:07pm
Marcomms agency Keep Left has won the account rights for the Melbourne Star Observation Wheel, reported B and T.
The new deal involves Keep Left collaborating with the Melbourne Star sales and marketing team to further promote the popular attraction, which had recently generated at least 25 per cent higher numbers among overseas tourists in 2019.
It is also Keep Left’s first travel/tourism client.
The venue is also being angled as an experiential place in 2020, with management predicting the Star’s two-millionth passenger to ride sometime next year.
“The addition of Melbourne Star Observation Wheel to Keep Left’s diverse portfolio leverages industry expertise across our Strategy, Creative, PR and Digital + Experience departments – as well...
To continue reading this article...
More Marcoms News
IN PR: MacKinnon named Hubspot Comms Director; Multiple vacancies at Thrive
By Staff writers in Marcoms News on Friday, 24th July 2026 at 3:53pm
IN PR: Brewer to lead comms at Linear Clinical Research; Bates joins Amazon MGM Studios
By Staff writers in Marcoms News on Thursday, 23rd July 2026 at 2:46pm
IN PR: Barton joins Uniting Communities; Abukhader back after career break
By Staff writers in Marcoms News on Wednesday, 22nd July 2026 at 3:49pm
IN PR: Gilmore finds home in Inner West Council; Mackintosh joins Sephora
By Staff writers in Marcoms News on Tuesday, 21st July 2026 at 3:24pm
IN PR: Lwindi Eliis to lead PR Thrive ANZ; Sophie Hornsey departs NOVA
By Staff writers in Marcoms News on Monday, 20th July 2026 at 4:32pm
IN PR: Boyd joins Estée Lauder as senior VP; Greenwood departs Ogilvy
By Staff writers in Marcoms News on Friday, 17th July 2026 at 4:28pm
Media news latest