Lawson Media prepares to Defrag
By Elliott Richardson in Media News on Monday, 24th January 2022 at 11:31amLawson Media founder Kristofor Lawson announced on LinkedIn that he is preparing to launch a news podcast and website called The Defrag at the end of January.
The Defrag will meet at the intersection of technology, business, science and politics with an international focus.
Speaking to Influencing, Lawson says the project will go beyond just the general headlines, and delve into a selection of the major topics of the day. Alongside the podcast, there will also be a website publishing deep dives and feature articles that will look closer at trending news.
“So the goal with The Defrag is to build a daily news podcast. It's been something we've been wanting to do for quite a while because we think that there's sort of an information gap that exists at the intersection of tech, business, ...

The Defrag will meet at the intersection of technology, business, science and politics with an international focus.
Speaking to Influencing, Lawson says the project will go beyond just the general headlines, and delve into a selection of the major topics of the day. Alongside the podcast, there will also be a website publishing deep dives and feature articles that will look closer at trending news.
“So the goal with The Defrag is to build a daily news podcast. It's been something we've been wanting to do for quite a while because we think that there's sort of an information gap that exists at the intersection of tech, business, ...
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Upfront: Gas crunch warning, Parliament rattled by attack, Packer’s mystery payments.
By Staff Writers in Media News on Tuesday, 27th October 2026 at 5:57am
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A leaked Victorian government briefing warns the state could face critical gas shortages within three years, with higher power bills and increased blackout risk unless around $65bn is spent on new energy infrastructure. It lands as a major election issue, sharpening the debate over reliability, transition costs and who pays for the next phase of the grid. Covered by: Herald Sun, Australian Financial Review, The West Australian.
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By Staff Writer in Media News on Monday, 26th October 2026 at 4:12pm
Monday, 26 October 2026
#1 · Times City · Data story
All Haryana cities breached annual PM10 limit since 2019
By Ipsita Pati · The Times of India, New Delhi · Page Page 7
Using CPCB data compiled by the Centre for Research on Energy and Clean Air (CREA), the report finds that not a single monitored city in Haryana has met India's annual PM10 standard of 60 μg/m³ in any year since 2019. All 178 readings across the state exceeded the limit, with 88% crossing even the 24-hour national standard of 100 μg/m³, and PM10 levels peaking sharply in 2025 when the average across 22 cities rose from 119.9 to 175.2 μg/m³. A CREA air analyst argues Haryana needs a state-level mitigation strategy and expanded NCAP coverage beyond just Faridabad.
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Why PR pitches miss the mark with journalists
By Suganthi Marimuthu in Media News on Monday, 26th October 2026 at 4:04pm
A well-crafted PR pitch can open the door to a news story, but getting a journalist's attention does not guarantee coverage. Poor timing, generic outreach and overly promotional content often prevent pitches from meeting newsroom requirements, even when the information is relevant to a brand or client.
For communications professionals, the challenge is to identify stories that serve both their clients' interests and journalists' editorial priorities. For journalists, it is to assess whether a pitch offers timely, credible information and a reason for audiences to care.
Prerna Mahajan, a PR Professional, believes effective media pitching begins with understanding the journalist rather than simply distributing press releases to a large contact list.
“Journalists are fellow professionals who understand their audiences and know what makes a story relevant and newsworthy. Our role is to identify how our clients’ expertise can add value to the stories the
Future redundancies may not be limited to print
By Phil Sim in Media News on Monday, 26th October 2026 at 7:50am
Anxious journalists at the Australian arm of Future have been asked to pitch for their jobs, with the company’s UK head office to then decide how deep the cuts will be to the local editorial team.
Last week, Influencing revealed that Future’s Australian division would undergo a major restructure, which would include it exiting print and ceasing to publish magazines including APC, Australian Hi-Fi, Sound & Image, Australian Camera and ProPhoto. It is believed that Future has been discussing handing over at least one of those titles to local staff.
However, it is not just the company’s print journalists who have been involved with the restructuring consultation process, with journalists across its digital titles, including the flagship TechRadar site, also pulled in to discuss their roles with management.
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By Staff Writers in Media News on Monday, 26th October 2026 at 6:05am
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