Magnum and Co earns Peters ice cream deal
By Jonas Lopez in Marcoms News on Tuesday, 08th September 2020 at 3:23pmCommunications agency Magnum & Co has won the account for leading ice cream brand Peters.
The new deal will see the Magnum team run Peters’ PR and influencer marketing efforts, including social media and content production.
Magnum & Co and Peters previously worked together on an influencer campaign for Cadbury Australia’s new Cherry Ripe bars.
“Lockdown this year has been bleak for many consumer categories but thankfully the extra “at‐home” time brought with it an appetite for a little self-indulgence. We’re very happy to be partnering with a business like Peters, home to a raft of household favourites, to help support their many iconic and well‐loved brands,” said Magnum & Co managing partner Katie Barclay.
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