Mango Communications NZ has secured the account for the CPS. The new deal will see Mango run the CPS’ media relations, with the main goal being to educate the public on its capability to aid children with speech therapy and psychological issues.  “The demand for child psychologists in New Zealand has seen an increase in recent years, particularly since March last year when COVID-19 hit our shores, so there’s never been a more opportune time for us to spread the word about what we do,” said CPS founder/director Dr Emma Woodward on why the organisation sought out Mango for representation.  “We are so pleased to be working with the Child Psychology Service, helping to drive growth and raise awareness for the company and the very important support it provides for children and young people. As a parent myself, I understand how critical the work they provide is right now,” added Mango Communications Aotearoa managing director Claudia Macdonald.�

Agent99 is entering springtime with two new clients on the books, reported B and T. For the Distilled Spirits Council of the US (DISCUS), Agent99 will handle media relations, social media activations, events, and PR efforts with regards to industry partnerships in Australia.  One of these endeavours is supporting the commemoration of Bourbon Heritage Month under DISCUS’ new “Cheers! Spirits from the USA” campaign. DISCUS is the main industry body for American spirits brands. Agent99 will also process the PR and thought leadership account for property agent Helen Tarrant. The object is to highlight Tarrant’s expertise in guiding people seeking to invest in the property market.   “After years of working with premium spirits brands, we are delighted to onboard DISCUS to our client roster and work with some iconic spirits brands, both established and up and coming. Additionally, being able to grow our expertise in thought leadership building with varying clients such as H

Australian health and wellness brand Body Science is moving into the gaming industry, signing on with marketing company Livewire.   Body Science is well-established in the Australian sporting arena, but this will be the first time it gets involved in gaming.    As part of its shift into the sector, it has also signed gaming influencers Crayator and Bazza Gazza as brand ambassadors.   Body Science director Nathan Picklum said the pair represented the modern gaming market as they balance their passion with keeping active.   “Body Science is excited to be one of the first Australian health companies creating a bespoke gaming strategy to talk to consumers through their passion of gaming. We know the Australian gaming audience and next generation of consumers are wrongly stereotyped, there (sic) are highly socially and health conscious,” he said.   Livewire co-founder and CEO Brad Manuel welcomed Body Science’s move into the industry. &nb

Auckland, NZ communications agency DRUM has appointed Aimee Nicholls and Cassidy Meredith as its new managing partners. The promotions came in recognition of their service to the agency.  Nicholls joined the DRUM’s predecessor agency, Spark PR & Activate, in 2015 as senior account director, then continued into the DRUM rebrand in May 2018. She was head of agency and development when the appointment came.   Meredith came into Spark PR & Activate in early 2014 as senior account manager. He rose up the ranks well into the drum rebrand, from account director to client services head. “DRUM prides itself on producing creative solutions that drive business results for clients and any work Cass and Aimee are involved with always delivers against that benchmark. Alongside that they are both such an integral part of the agency culture and bring a passion and an energy to work each and every day.” Follow Nicholls and Meredith on LinkedIn. �

Tide.PR has won the account for British sparkling mineral water bottler Dash Water. The deal came as Dash Water is introducing its product line to the Australian market this month, with 1,500 stores already set to stock it. Tide.PR director Stacey McArdle account director Tess Fisher and senior account manager Beth Patterson will oversee activity for Dash Water. “We’re delighted to be appointed as the agency of choice for Dash Water and look forward to educating the Australian market about this progressive brand and its commitment to reducing food waste,” said McArdle. A Certified B Corporation founded by Jack Scott and Alex Wright in 2017, Dash Water offers canned sparkling water and party mixers infused with real fruit/vegetable bits, including blackcurrant, cucumber, apple, and peaches

Melbourne integrated agency MKT. Communications has won the account for local homeware designer and retailer salt&pepper. The new deal will have MKT. cover the company’s PR, communications, and influencer marketing activities. They will also be in charge of providing product samples for events. Salt&pepper specialises in homeware that can fit for any special occasions, from parties to elegant dinners

Amazon Web Services (AWS) has enlisted Cameron Craig as its new ANZ communications head, reported Mumbrella. He assumed the role after the incumbent, Dan Chamberlain, stepped down after two years to be reassigned to the AWS APJ public sector communications team. Craig is flying in from California, where he was global marketing chief for a smart-windows manufacturer and led corporate communications for a leading fintech and a credit-card company. Follow Craig on LinkedIn