Mediaworks acquires Humm FM
By Jonas Lopez in Media News on Thursday, 02nd December 2021 at 12:40pm
Mediaworks New Zealand has officially acquired 106.2 Humm FM in Auckland.The plan calls for Humm FM staff to move into MediaWorks’ HQ at Hargreaves Street in Auckland in 2022 and to change frequency from 106.2FM to 104.2FM.
First going on-air in 2011, Humm FM offers classic and contemporary Indian music hits.
“Humm FM attracts around 31,800 listeners every week and we see real potential around growing its audience through our digital audio app rova and serving Indian communities across the country. This is a great opportunity to reach new audiences and Humm FM offers something unique with 100% of its content focused on the Indian community through their personalities and playing Bollywood’s biggest hits. We look forward to introducing this brand to listeners right across New Zea...
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