Mindshare to drive Nova Entertainment's media strategy
By Pragadish Kirubakaran in Marcoms News on Monday, 15th April 2024 at 2:30pmNova Entertainment has selected GroupM's Mindshare as its new media agency partner, taking over from Dentsu's Carat. Mindshare will manage Nova's entire portfolio, including Nova Network, SmoothFM, FIVEAA, Star 104.5, and the Nova Podcast Network, in a deal understood to be worth $9 million, according to a press release from Nova Entertainment.
Adam Johnson, Nova's chief growth officer, praised Mindshare's strategic response to the brief and their understanding of business objectives.
“Mindshare was ultimately selected for their strategic response [to the brief], their understanding about business objectives and how that relates to our media strategy going forward, and also, being part of GroupM, they will be a scale partner for us, which is pertinent,” Johnson told Mumbrella.
Maria...
To continue reading this article...
More Marcoms News
IN PR: Younes joins Garmin ANZ as marketing head; new role for Emily Green
By Staff writers in Marcoms News on Friday, 19th June 2026 at 2:37pm
IN PR: Clare Hughes joins EVH as comms director; new role for Denise Panigiris
By Staff writers in Marcoms News on Thursday, 18th June 2026 at 4:26pm
IN PR: Former Mango MD launches comms agency; Hanley joins MG Motor
By Staff writers in Marcoms News on Wednesday, 17th June 2026 at 2:06pm
IN PR: Christofis bids adieu to Bespoken; Lucas Howe joins Canva
By Staff writers in Marcoms News on Tuesday, 16th June 2026 at 3:55pm
IN PR: Racovolis finds new home in Omnicom Oceania; Cecily Eastwood joins DEC PR
By Staff writers in Marcoms News on Monday, 15th June 2026 at 4:40pm
IN PR: Alura Lane joins Modern Currency; Two promotions at Eleven
By Staff writers in Marcoms News on Wednesday, 10th June 2026 at 2:45pm
IN PR: Marion Beyret to lead Ipsos comms team, Annika Johnson named comms exec at DEC PR
By Staff writers in Marcoms News on Tuesday, 09th June 2026 at 4:28pm
Media news latest