Mindshare to drive Nova Entertainment's media strategy
By Pragadish Kirubakaran in Marcoms News on Monday, 15th April 2024 at 2:30pmNova Entertainment has selected GroupM's Mindshare as its new media agency partner, taking over from Dentsu's Carat. Mindshare will manage Nova's entire portfolio, including Nova Network, SmoothFM, FIVEAA, Star 104.5, and the Nova Podcast Network, in a deal understood to be worth $9 million, according to a press release from Nova Entertainment.
Adam Johnson, Nova's chief growth officer, praised Mindshare's strategic response to the brief and their understanding of business objectives.
“Mindshare was ultimately selected for their strategic response [to the brief], their understanding about business objectives and how that relates to our media strategy going forward, and also, being part of GroupM, they will be a scale partner for us, which is pertinent,” Johnson told Mumbrella.
Maria...
To continue reading this article...
More Marcoms News
IN PR: Alliance Airlines snags new PR head
By Staff writers in Marcoms News on Tuesday, 10th November 2026 at 4:37pm
IN PR: Avenir Group acquires Market Collective
By Staff writers in Marcoms News on Monday, 09th November 2026 at 5:57pm
IN PR: New MD for Zeno Group Australia
By Staff writers in Marcoms News on Friday, 06th November 2026 at 2:58pm
IN PR: Cancer Council QLD gets new PR specialist
By Staff writers in Marcoms News on Thursday, 05th November 2026 at 5:51pm
IN PR: Herd MSL nabs account manager from UK
By Staff writers in Marcoms News on Wednesday, 04th November 2026 at 5:09pm
IN PR: RedBull nabs comms manager from Herd MSL
By Staff writers in Marcoms News on Tuesday, 03rd November 2026 at 5:40pm
IN PR: Pead bighead departs after a decade
By Staff writers in Marcoms News on Monday, 02nd November 2026 at 3:36pm
Media news latest