Mirror Now relaunches news for new India
By Staff Writer in Media News on Wednesday, 17th June 2026 at 6:47pm
Times Network has relaunched Mirror Now with a new identity and content strategy aimed at young, urban and digital-first audiences. Positioned under the tagline "One Channel. World of News," the channel will combine news, business, culture, entertainment, lifestyle and social conversations on a single platform.
According to Adgully, the revamped Mirror Now is targeting viewers aged 22–40, including young professionals, entrepreneurs, creators and aspirational consumers. Alongside television programming, the channel will adopt a digital-first approach and leverage the influence of anchors and creators to expand audience engagement across platforms.
Its content lineup will cover business, breaking news, politics, global affairs, auto, technology and entertainment, a...
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