Martine Alpins launched Alpins Advisory  Martine Alpins has launched Alpins Advisory, an independent communications and corporate affairs consultancy, after more than 20 years across corporate affairs, journalism and law.  The consultancy will provide strategic communications advice, reputation management, stakeholder engagement and interim communications leadership, with a focus on aligning communications with broader business objectives, including marketing, operations, strategy and public policy. Alpins will work with clients on strategic projects and ongoing advisory engagements. She worked in journalism roles at Nine Entertainment and ABC and in communications roles at Coles Group and Vanguard Australia. Herd MSL promotes multiple PR professionals Kyah Kraszula has stepped up as a senior account executive. In her previous roles, she worked at Fashion Industry Broadcast, sim&bella, ID POP Co, and Coco & Lola before joining Herd MSL in 2025 as an account

Martha Palmer-Endean joins Ogilvy PR Martha Palmer-Endean has started a new role as a publicist (account manager) at Ogilvy PR ANZ.  She worked across alt/shift/, The Romans, Hungry Man and Lucky Generals.  Ellie Dickinson’s new gig at All Fenix Ellie Dickinson has started a new role as campaigns, marketing and PR coordinator at All Fenix. She previously worked at Bali Body, MYER and Seven West in sales and marketing positions.  Eliza Wilson departs Hive HQ Eliza Wilson has completed internship at Hive HQ. She previously was a social media and content assistant at Regin Grappling Club in Sutherland. JOBS Taurus Marketing hires account executive Taurus Marketing is recruiting an account executive and senior account executive to join their team in Sydney. The candidate will work across a diverse range of clients, learning strategy and building their own personal brand. Interested candidates can reach out to emily.brex@taurusmarketing.com.au. 

Stephanie Shabo joins Paramount ANZ Stephanie Shabo has started a new position as an account manager at Paramount ANZ. She joins the team from Val Morgan, where she was an account executive and account manager for four years.  Lexi Vorias named senior PR manager at TerryWhite Chemmart Lexi Vorias has been promoted to senior PR and corporate communications manager at TerryWhite Chemmart. Vorias was a TV news producer and reporter at Seven Network and a digital journalist at Orange Digital, a content specialist at Shine Lawyers and Nine and held PR roles at Inns of Court, Adoni Media, Queensland Law Society, and Cancer Council Queensland before joining TerryWhite Chemmart. 

Eden Baker joins Sharon AI, Inc Eden Baker has joined Sharon AI, Inc. as a senior communications manager. She takes up the role after working for more than 5 years at Ampol, most recently as a sustainability and investor relations manager.  Baker previously worked at Z Energy NZ, Zurich Financial Services Australia, and The Brandman Agency. Greta Otley’s new gig at BAYLY PR Greta Otley has joined BAYLY PR as a creator and talent manager.  She will lead BPR Talent and our incredible roster of established and bold personalities. She worked as a PR associate at Princess Polly and as a social and creative coordinator at VRG GRL. Susie Thomson-Evans finds home at Hilton Susie Thomson-Evans has started as the cluster director of marketing and communications at Hilton.  She wrote on LinkedIn: “I’m absolutely raring to get back into the travel and tourism comms world and lead the charge alongside the talented marketing team. From bringing Clear

Anthea Thomas joins Mornington Peninsula Shire Anthea Thomas has started a new position as a communications and marketing partner at Mornington Peninsula Shire. Thomas was a marketing and communications manager at Willow & Blake most recently and worked across News Corp, The Australian Ballet, Haystac, Reymond Communications, Propeller Group and Peninsula Health. Jade Thorogood takes up new role at Theory Crew Jade Thorogood has taken up a new position as content and partnerships manager at Theory Crew Pty Ltd. In a LinkedIn post, she wrote: “Getting into a room with a brand, understanding where they want to go, pulling apart the opportunity, identifying the trends and creative territories we could tap into, and building out the ideas that show what’s possible- that part of the job has become something I’m incredibly passionate about. That naturally led me further into the business development and partnerships side of Theory Crew, and ultimately to the evolu

Dentsu India is expanding its Generative Engine Optimization (GEO) practice to help brands improve their visibility and representation across artificial intelligence (AI)-powered search and discovery platforms. The expansion is part of Dentsu India’s broader investment in AI-led marketing transformation, aimed at helping brands strengthen their relevance in the changing digital landscape. As consumers increasingly use conversational AI tools and intelligent assistants to research products, compare options and seek recommendations, brands need to understand how they appear in AI-generated responses, the company said. Dentsu’s expanded practice combines search, content, data, technology and analytics to help businesses assess their visibility, identify gaps and improve how AI systems represent their brands. It will use proprietary tools, including Dentsu Search Intelligence and Dentsu AI Search Suite, alongside technologies and expertise from its partners. The company h