News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Veteran football journalist Bhasi Malaparamba passes away at 85
By Staff Writer in Media News on Wednesday, 04th November 2026 at 8:16pm
Court seeks action-taken report on journalist's sexual assault complaint
By Staff Writer in Media News on Wednesday, 04th November 2026 at 7:59pm
Paranjoy Guha Thakurta’s website restored after Hostinger takedown
By Staff Writer in Media News on Wednesday, 04th November 2026 at 4:18pmTODAY’S TEN: Punjab farmers burn stubble after dusk to evade satellites, 842-crore Delhi health scam exposes shell firms
By Staff Writer in Media News on Wednesday, 04th November 2026 at 4:16pm
‘Predictably’ back on RSF’s list, OpIndia turns the spotlight on watchdog’s funders
By Meena R. Prashant in Media News on Wednesday, 04th November 2026 at 4:05pm
Upfront: Recession-like rate shock, Chalmers eyes cuts, David Jones brinkmanship.
By Staff Writers in Media News on Wednesday, 04th November 2026 at 5:55am
Maalai Murasu TV chief anchor Bharathkumar passes away at 48
By Staff Writer in Media News on Tuesday, 03rd November 2026 at 6:30pmMedia news latest
Marcoms news latest