News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Times Now Navbharat tops Hindi OTS rankings, Republic TV leads English
By Staff writer in Media News on Friday, 24th July 2026 at 9:21pm
Mandi hosts ‘Vartalaap’ workshop on strengthening information dissemination
By Staff Writer in Media News on Friday, 24th July 2026 at 7:26pmHaryana journalists await cashless medical facility, one year after promise
By Meena R. Prashant in Media News on Friday, 24th July 2026 at 7:24pm
Journalists assaulted at CJP protest, press bodies demand action
By Meena R. Prashant in Media News on Friday, 24th July 2026 at 3:13pm
TODAY’S TEN: AI facial recognition deployed at protests, medical records point to pellet injuries and more
By Staff Writer in Media News on Friday, 24th July 2026 at 3:22pm
Media hiring rises 24% as newsrooms chase digital-first talent
By Suganthi Marimuthu in Media News on Friday, 24th July 2026 at 3:20pm
Upfront: Victoria jobless shock, Labor conference blow-up, New court showdown.
By Staff Writers in Media News on Friday, 24th July 2026 at 5:26am
Media news latest