News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Former Telegraph editor R. Rajagopal's passport renewal stalls for over 100 days as Kerala CM, Editors Guild step in
By Meena R. Prashant in Media News on Tuesday, 30th June 2026 at 3:28pm
Who do we trust? The shrinking credibility of modern journalism
By Suganthi Marimuthu in Media News on Tuesday, 30th June 2026 at 3:15pm
TODAY’S TEN: Coaching reforms, Delhi doubles down on EVs, 1990 Kashmir case revived after 36 years and more
By Staff Writer in Media News on Tuesday, 30th June 2026 at 2:47pm
TSJC honours Tripura’s top sportspersons at annual awards ceremony
By Staff Writer in Media News on Tuesday, 30th June 2026 at 1:59pm
BBC bags three WAN-IFRA honours for public interest journalism
By Pavithra in Media News on Tuesday, 30th June 2026 at 1:26pm
Nitin Vishwakarma joins Karamtara Engineering as senior manager
By Staff Writer in Media News on Tuesday, 30th June 2026 at 1:13pm
Opinion: Is the tech to mainstream pathway dead?
By Phil Sim in Media News on Tuesday, 30th June 2026 at 11:29am
Media news latest
Marcoms news latest