News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Sproul-Mellis appointed News Corp's National Technology Reporter
By Will McLennan in Media News on Wednesday, 15th April 2026 at 11:45am
Lizzie Winners 2026: ABC Gamer - Best Short Form Content
By Will McLennan in Media News on Wednesday, 15th April 2026 at 11:44amUpfront: Harry and Meghan divides opinion, Qantas cuts flights, IMG flags recession
By Staff Writers in Media News on Wednesday, 15th April 2026 at 7:54am
Happy Tamil New Year!
By Staff Writer in Media News on Tuesday, 14th April 2026 at 3:30pm
Vale Gary Stark
By Will McLennan in Media News on Tuesday, 14th April 2026 at 1:06pm
Upfront: Taylor tough on migration, new Chief of Defence, Aus Navy ready
By Staff Writers in Media News on Tuesday, 14th April 2026 at 7:55am
Media news latest
Marcoms news latest