News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
In Pictures: CPRA Newcastle's Trust Under Pressure panel discussion
By Influencing in Media News on Monday, 09th November 2026 at 7:30am
Samios takes over as AFR’s Tech Editor
By Staff Writers in Media News on Monday, 09th November 2026 at 7:30am
NYT in talks to acquire Letterboxd for $330 million
By Staff Writer in Media News on Friday, 06th November 2026 at 10:13pm
Senior journalist Shobhit Pandey passes away
By Staff Writer in Media News on Friday, 06th November 2026 at 6:01pm
Mumbai-based senior journalist Shekhar Joshi dies of cardiac arrest at 60
By Staff Writer in Media News on Friday, 06th November 2026 at 6:00pmThe Hindu, Indian Express plagiarism row puts spotlight on journalistic ethics
By Meena R. Prashant in Media News on Friday, 06th November 2026 at 4:19pm
Media news latest