News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Freelance journalist Ezrela Dalidia Fanai found dead in Aizawl
By Staff Writer in Media News on Friday, 26th December 2025 at 8:00pmTwo-day narrative journalism workshop announced in Chandigarh
By Staff Writer in Media News on Friday, 26th December 2025 at 7:50pmAditi Mittal hosts new weekend comedy show on Red FM
By Staff writer in Media News on Friday, 26th December 2025 at 6:47pmFO(U)RTH RIGHT: NY Times journalist suing top AI firms for Copyright violations could be a trendsetter
By Pradeep Damodaran in Media News on Friday, 26th December 2025 at 4:21pm
Global TV Bangladesh threatened after attacks on leading dailies
By Staff Writer in Media News on Friday, 26th December 2025 at 3:11pm
Journalist Ankit Pachauri selected for IISER Pune Voices Fellowship
By Staff Writer in Media News on Friday, 26th December 2025 at 3:09pmJournalist Farhan Khan dies in Patranga road accident
By Staff Writer in Media News on Friday, 26th December 2025 at 12:10pmMedia news latest
Marcoms news latest