News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Senior Kashmiri journalist alleges illegal phone seizure by police
By Staff Writer in Media News on Monday, 22nd December 2025 at 4:04pm
FO(U)RTH RIGHT | Arnab Goswami turns on the establishment, and that’s the real headline
By Pragadish Kirubakaran and Meena R Prashant in Media News on Monday, 22nd December 2025 at 3:45pm
VBA president faced opposition following Kolhapur journalists’ protest
By Staff Writer in Media News on Friday, 19th December 2025 at 9:56pm
India Today launches five-part series to mark 50 years
By Staff Writer in Media News on Friday, 19th December 2025 at 4:25pm
FO(U)RTH RIGHT | What happens when AI leaps from courtrooms to the newsrooms?
By Pradeep Damodaran in Media News on Friday, 19th December 2025 at 4:26pm
Dehradun journalist dies after assault; two arrested
By Staff Writer in Media News on Friday, 19th December 2025 at 4:23pmTHE BRIEF: Week's end
By Tony Bosworth in Media News on Friday, 19th December 2025 at 5:44am
Media news latest
Marcoms news latest