News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Glamour Australia goes social-first welcoming Remy Rippon
By Staff writers in Media News on Monday, 13th July 2026 at 1:22pm
Prasar Bharati announces 100th DD Free Dish auction
By Staff Writer in Media News on Monday, 13th July 2026 at 12:03pm
Substack Aussie millionaires built on crypto analysis
By Staff Writers in Media News on Monday, 13th July 2026 at 7:40am
Upfront: Hormuz flashpoint flares, Hanson’s support slides, DV funding under fire.
By Staff Writers in Media News on Monday, 13th July 2026 at 5:59am
BBC crosses 500 million weekly audience as India remains its biggest international market
By Pavithra A in Media News on Friday, 10th July 2026 at 8:35pm
Debashis Sarkar returns to CNN-News18 as Technology Editor
By Pavithra A in Media News on Friday, 10th July 2026 at 8:07pm
Media news latest
Marcoms news latest