News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
TODAY'S TEN: "Impartiality" of Election Commission questioned, Oppn demands return to paper ballot
By Pradeep Damodaran, Pragadish Kirubakaran and Meena R Prashant in Media News on Wednesday, 10th December 2025 at 3:35pm
Long, Griffith share thoughts on social media ban
By Will McLennan in Media News on Wednesday, 10th December 2025 at 2:22pmWorktribes - from solo challenge to thriving freelance communications community
By Tony Bosworth in Media News on Wednesday, 10th December 2025 at 1:42pmNews Corp cadet journalists get to grips with the news
By Tony Bosworth in Media News on Wednesday, 10th December 2025 at 10:01am
THE BRIEF: The last post
By Tony Bosworth in Media News on Wednesday, 10th December 2025 at 6:07am
Oneindia launches ‘Viksit Bharat’ to simplify India’s development schemes
By Staff Writer in Media News on Tuesday, 09th December 2025 at 10:49pm
Media news latest
Marcoms news latest