News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Journalists, organisers praised for KUWJ ceremony success
By Staff writer in Media News on Monday, 27th July 2026 at 9:39pm
Kerala HC vacates stay on TV Ratings Policy's landing page clause
By Staff writer in Media News on Monday, 27th July 2026 at 9:32pm
Students apologise to Zee News reporter Kapil Raut after viral heckling incident
By Suganthi Marimuthu in Media News on Monday, 27th July 2026 at 3:47pm
TODAY’S TEN: RAF probe says seven pellet rounds fired, Nilekani tapped for exam reforms and more
By Staff Writer in Media News on Monday, 27th July 2026 at 3:04pm
News24 is live as Sky rebrands
By Staff Writers in Media News on Monday, 27th July 2026 at 7:50am
Upfront: Allan faces spill, Navy drone ships wobble, Petrol back over $2.
By Staff Writers in Media News on Monday, 27th July 2026 at 5:58am
Broughall makes BTTR better
By Will McLennan in Media News on Monday, 27th July 2026 at 11:45amMedia news latest