News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Journalism starts with curiosity and ends with public interest: SMH celebrates 195 years
By Staff Writers in Media News on Saturday, 18th April 2026 at 10:54am
The Post looking for new editor as Watkins departs
By Staff Writers in Media News on Saturday, 18th April 2026 at 9:44am
Rejimon Kuttappan: The man three Gulf states banned for telling the truth
By Pragadish Kirubakaran in Media News on Saturday, 18th April 2026 at 4:57am
NDTV India tops Hindi news YouTube rankings in week 15
By Staff writer in Media News on Friday, 17th April 2026 at 7:53pm
Senior journalist Sucheta Dalal moves Delhi Court
By Staff Writer in Media News on Friday, 17th April 2026 at 6:44pmReporter TV finds new direction under Anuranjan Jha
By Staff Writer in Media News on Friday, 17th April 2026 at 5:08pm
Media news latest
Marcoms news latest