News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Senior video journalist Damodar passes away; tributes pour in
By Staff Writer in Media News on Friday, 05th December 2025 at 8:37pm
Journalists manhandled by Cong workers in Palakkad
By Staff Writer in Media News on Friday, 05th December 2025 at 8:34pm
House of Communication India secures PR Mandate for PropertyPistol.com
By Staff Writer in Media News on Friday, 05th December 2025 at 6:38pm
TODAY'S TEN | Grounded: IndiGo overbooked, under-crewed and overwhelmed
By Pragadish Kirubakaran and Meena R Prashant in Media News on Friday, 05th December 2025 at 4:39pm
New InnovationAus journo Allen – a great appointment says Editor Hendry
By Will McLennan in Media News on Friday, 05th December 2025 at 2:17pmWorking on It - Real Talk for Modern Men podcast focuses on men's wellness
By Tony Bosworth in Media News on Friday, 05th December 2025 at 12:49pmTHE BRIEF: Kids' stuff
By Tony Bosworth in Media News on Friday, 05th December 2025 at 6:02am
Media news latest
Marcoms news latest