News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
Aradhya Dubey Promoted to AGM, Corporate Communications at Network18
By Pavithra A in Media News on Tuesday, 11th August 2026 at 8:04pm
One2en Communications wins mandates from LivLong 365 and QubeHealth-Pay
By Staff Writer in Media News on Tuesday, 11th August 2026 at 8:02pm
Congress letter to NHRC revives debate over criminal cases against journalists
By Pavithra A in Media News on Tuesday, 11th August 2026 at 4:16pm
Toxic newsroom culture comes under scrutiny again as journalists speak out
By Meena R. Prashant in Media News on Tuesday, 11th August 2026 at 3:48pm
TODAY’S TEN: Aadhaar faces quantum security gap, female foeticide racket exposed and more
By Staff Writer in Media News on Tuesday, 11th August 2026 at 3:30pm
TWJA Khowai District Committee reconstituted with 11 members
By Suganthi Marimuthu in Media News on Tuesday, 11th August 2026 at 3:30pm
Historic slip in metro newspaper subscriptions
By Staff Writers in Media News on Tuesday, 11th August 2026 at 7:55am
Media news latest