News Corp appoints Dean La Rosa as general manager of commercial data
By Abdul Nishad in Media News on Monday, 04th November 2024 at 3:08pm
News Corp Australia has appointed Dean La Rosa as general manager of commercial data, a role created to advance its audience intelligence platform, Intent Connect.
According to a press release from the organisation, La Rosa, who previously led commercial data and programmatic at the Seven Network, also brings experience from Nine Entertainment and Acxiom. He will report to Pippa Leary, managing director of News Corp's free news and lifestyle division.
In the release, Leary described La Rosa as a “pioneer in the data space,” noting his deep expertise in data analytics and digital media strategies.
La Rosa expressed enthusiasm for the role, stating that he looks forward to enhancing audience connections and enabling outcome-based marketing through advanced data science.
His ...
To continue reading this article...
More Media News
FOURTH RIGHT: On Times Group CEO’s clarification and the future of print business
By Pradeep Damodaran in Media News on Tuesday, 10th February 2026 at 4:28pm
Dish TV FY26 Q3 loss widens to Rs 276 crore as revenue declines
By Staff Writer in Media News on Tuesday, 10th February 2026 at 3:43pm
The Wire’s Instagram account briefly blocked in India over satirical cartoon
By Staff Writer in Media News on Tuesday, 10th February 2026 at 3:35pmMid-Day unveils redesigned print edition
By Staff Writer in Media News on Tuesday, 10th February 2026 at 3:34pmNWMI held 20th National Meeting in Thiruvananthapuram
By Staff Writer in Media News on Tuesday, 10th February 2026 at 3:32pmRoberts celebrates Sphere PR's 20th anniversary
By Will McLennan in Media News on Tuesday, 10th February 2026 at 1:06pmTHE BRIEF: Protest action
By Tony Bosworth in Media News on Tuesday, 10th February 2026 at 6:04am
Media news latest
Marcoms news latest