OPR scores DocuSign account
By Jonas Lopez in Marcoms News on Tuesday, 04th August 2020 at 4:37pmCommunications agency opr has secured the ANZ account for American virtual signature system provider DocuSign.
The new deal will involve opr changing DocuSign’s brand positioning to better reflect its expanded service capabilities, which include contract preparation/negotiation and lifecycle management, and legal analysis of terms.
“DocuSign was looking for a comms and content partner to drive business outcomes though the art of creative storytelling. That not only meant inventive, interesting thought leadership campaigns that work in earned media, but integrated strategy and content so the ideas help DocuSign drive real sales results,” said opr CEO Richard Brett.
“This is where opr and our people are at their best. Working closely in partnership with DocuSign, w...
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