OPR scores Tourism Australia gig
By Jonas Lopez in Marcoms News on Monday, 09th September 2019 at 2:40pmWPP AUNZ member-agency OPR has landed a two-year PR contract for Tourism Australia.
The deal calls for OPR to provide integrated support to Tourism Australia’s regional and international marketing campaigns, with the aim of promoting Australia as one of the best places in the world anybody would want to travel to.
The contract can be extended for another year if the work generates positive results in terms of increased visitor numbers to Australia.
“As international travel has become more accessible, it has also become more competitive. Tourism boards globally are increasingly seeking out new and innovative approaches to achieve cut-through and resonate with potential travellers. We feel Tourism Australia is at the forefront of this movement, and we’re thrilled t...
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