PacMags sale to Bauer Media OK’d
By Jonas Lopez in Media News on Thursday, 26th March 2020 at 5:29pmBauer Media has been given the ACCC’s approval to acquire Pacific Magazines from Seven West Media.
The watchdog stated that Bauer’s $40m offer would not lessen competition as some of the content on both Bauer and Pacific’s titles are acquired from other sources. The negotiations began in October 2019, with part of the deal seeing Bauer pay Seven West Media $6.6m in advertising rights fees over the next three years, on top of the $40m cash offer.
“We note that some magazine titles have already closed, and others are likely to follow, regardless of this deal. Ultimately, we determined that although there is a notable level of competition between the particular print titles, the transaction was not likely to substantially lessen competition because publishers i...
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