PR for research: six problems to avoid
By Seamus Byrne in Media News on Friday, 20th November 2020 at 10:21amRarely a month goes by without a fancy research claim or two landing in a journalist's inbox. A new product is N times better than last year's. A survey has shown what people think about X. A study has found that Y is the new Z in a very interesting slice of the market.

Drumming up some interesting research is the key to getting some mileage between product launches and executive quotables, so it makes plenty of sense that you want to generate some interesting data points to create a story opportunity. But if the pitch is aimed toward journalists who live in a specialised domain, you really want to know that the information is more than just window dressing.
Here's a few ways to be prepared for what a journalist might want if they’re interested in turning ...
To continue reading this article...
More Influencing|Tech
In PR: Snap redundancy, Kiwi Slinger goes in-house
By Staff Writers in Media News on Thursday, 23rd April 2026 at 10:14pm
Snap Comms redundamcy
Snap's Director of Communications, APAC Natasha Brack has departed as part of a round of global redundancies.
"I leave Snap with nothing but gratitude - for the opportunity to lead a team of legends, for the work which was challenging and important, for the product which connects and brings people joy and for the experiences and friends I made along the way," she wrote on LinkedIn.
Brack, who was formerly Edelman's Head of Technology helped launch Snapchat into India, Japan and Vietnam.
"Working at Snap has been a gift, and I will cherish it. But, I'm also ready for my next challenge. So, for my Australian and APAC networks, get in touch with any great opportunities, full time, or contract/consulting while I find the next great thing," she said.
Sling & Stone Kiwi head goes in-house
Sian Church and Shuttlerock CEO Jonny Hendriksen
Sling & Stone's former Head of New Zealand Sian Church will
"Legendary" James Valentine universally praised in media coverage
By Staff Writers in Media News on Thursday, 23rd April 2026 at 3:54pm
Image credit: Australian Women's Weekly
James Valentine’s death has seen the media universally praise the ABC presenter as an Australian broadcast industry icon, and achieved Valentine's desire to have the topic of voluntary assisted dying feature prominently in public discourse.
Valentine is survived by wife Joanne Corrigan and their two children Ruby and Roy. Both spoke with ABC Radio Sydney, and Amanda Meade at The Guardian worked those comments into her piece for the The Guardian.
Everyone knows he was such a kind man and so generous and compassionate but he was just such a great dad as well … that kindness and compassion came through,” Ruby said. “He was such a great guy.”
Meade also quoted the Prime Minister, who also spoke to ABC Radio Sydney and on X dubbed Valentine a “national treasure”.
“He was such a voice and therefore a figure in Sydney,” Albanese said. “We would often, both on air and off
Lizzies Winners 2026: Paul Smith - Graeme Philipson Best Columnist and Paul Zucker Best Technology Industry Journalist.
By Will McLennan in Media News on Thursday, 23rd April 2026 at 12:02pm
The AFR’s Technology Editor, Paul Smith, has once again scored wins at the Lizzies, picking up two more at this year’s Samsung Australian IT Journalism Awards.
Smith at the 2025 Samsung Australian IT Journalism Awards alongside ACS' Troy Steer
Smith won both the Graeme Philipson Best Columnist and the Paul Zucker Best Technology Industry Journalist categories.
Smith’s winning entries for Graeme Philipson Best Columnist included “Australia must face down US tech bosses and Trump,” “How chaos unfolded again for Australia’s most disaster-prone company,” and “OpenAI deal shows the value of journalism to AI giants.”
Smith’s winning entries for Paul Zucker Best Technology Industry Journalist included “Former rock star and banker Kim Jackson wants to be the next Buffett,” “How this man went from a bike accident to $17b,” and “Max Marchione is 25. He plans to stay that way.&rdq
Lizzies Winners, Best Video Program - 7News Spotlight
By Will McLennan in Media News on Thursday, 23rd April 2026 at 12:02pm
It was a surprise for the team at 7News Spotlight to win Best Video Program at this year’s Samsung Australian IT Journalism Awards, according to host Michael Usher.
“It's not traditionally a space where we thought we'd be recognised, but it means a lot,” Usher told Influencing.
“Especially in keeping big tech companies honest… it's also recognition of AI workers in parts of the world who are fighting for recognition and who thought no one would listen to them.”
Usher is referring to the Spotlight team’s winning entry – a 40-minute investigation into the African workers being exploited by AI companies.
Usher interviewed ‘data labellers’ in Kenya, who are paid very little. He also spoke to a former employee of Appen based in the US who described his experiences in filtering extreme content for Google AI systems. Another Appen worker, based in Colombia, called for better pay and mental health support wh
Anger as 2SER shutdown nears
By Nigel Bowen in Media News on Thursday, 23rd April 2026 at 7:58am
As the clock ticks down for embattled Sydney community radio station 2SER, the mood seems to be turning both sad and angry.
In a LinkedIn post, Media Diversity Australia CEO Paula Kruger described a town hall meeting at UTS involving 450 passionate supporters as “a room full of broken hearts”.
“How does it feel when you donate hours of your time, create shows that bring joy, build a place where both audience and volunteers are heard and valued … only to be told it doesn’t amount to a value proposition? It is heartbreaking,” she wrote.
Kruger directed those wanting to fight for 2SER’s continued existence to love2ser.com and a change.org petition.
Crikey managed to obtain a “partial recording” of the event after 2SER declined to provide a complete one. Daanyal Saeed reported that Station Manager Cheryl Northey and board co-chairs Chris Dixon and James Bennet were subjected to not entirely friendly questioning about why the
Upfront: Welfare reset, gender-neutral toilets, ARNs sues Kyle and Jackie O
By Staff Writers in Media News on Thursday, 23rd April 2026 at 7:51am
NDIS reset: biggest welfare cut in a generation
Labor has unveiled a sweeping overhaul of the NDIS aimed at slowing runaway cost growth by tightening eligibility, introducing more functional assessments and cracking down on providers, with forecasts ranging up to 300,000 fewer participants over time and multi‑billion‑dollar budget savings. The significance is both fiscal and political: the government is spending serious political capital on a reform that will directly affect vulnerable Australians and test federal–state cooperation and service capacity. Covered by: Sydney Morning Herald, Australian Financial Review, The Australian, The West Australian, The Advertiser, The Age.
Gender-neutral toilet rules ignite culture-war fight
A proposed building code change that could see many toilets in new public buildings designated gender neutral is being framed as a safety and practicality issue by critics, and an inclusion issue by supporters. The debate matters because it&rsquo
Media news latest
James Valentine’s death has seen the media universally praise the ABC presenter as an Australian broadcast industry icon, and achieved Valentine's desire to have the topic of voluntary assisted dying feature prominently in public discourse. ... Show more
As the clock ticks down for embattled Sydney community radio station 2SER, the mood seems to be turning both sad and angry. ... Show more
In Today's Front Page News: Biggest welfare cut in a generation, Gender-neutral toilets, ARN sues Kyle and Jackie O, “Black Amex” fraud allegations, Cochlear shock downgrade ... Show more
Marcoms news latest
PR experts Nick Zonnios and Lauren Hunt have teamed up to launch Zonnios&Hunt, a communications consultancy designed to streamline brand storytelling with a sharp, strategy-first approach, Mumbrella reported. ... Show more
Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its marketing director, Mumbrella reported. ... Show more
Sling & Stone founder and CEO Vuki Vujasinovic will step down on January 1 after leading the agency for over a decade. ... Show more