RED Havas earns Ancestry.com deal
By Jonas Lopez in Marcoms News on Friday, 23rd August 2019 at 9:15pmRED Havas has won the Australian account for noted online genealogy website Ancestry.com.
Under the new deal, RED Havas will bring together staff from its Sydney and Melbourne offices, to build up Ancestry.com’s brand awareness among Australians through PR and influencer activities, with support from Ancestry’s ANZ and UK divisions.
Ancestry ANZ has used its social media channels over the past several months to share content about people trying to retrace their origins, including snippets from SBS’ Every Family Has a Secret documentary series. Ancestry.com international programming chief Brad Argent is already in the country to promote AncestryDNA, Ancestry’s DNA testing and digital family history platform.
“It’s an exciting win for the Agency a...
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