RED Havas earns KitKat and Allen’s account
By Jonas Lopez in Marcoms News on Tuesday, 31st March 2020 at 3:21pmRED Havas is now the official PR agency of record for chocolate brand KitKat (pictured) and Allen’s.
The new deal covers storytelling-based PR, influencer, and brand experience duties, including new product launches for 2020. RED Havas’ remit for Allen’s will also include campaigns to attract more sweets enthusiasts to one of Australia’s iconic chocolates.
RED Havas was one of several agencies that joined Nestle Australia’s pitch. Incumbent PR agency of record History Will Be Kind opted to move on from the account after several years.
“Nestlé Confectionery is home to some of Australia’s most well-loved brands so we’re excited to partner up and increase the impact both Kit Kat and Allen’s have on today’s...
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