The movement of journalists into public relations is not new, but it is becoming more visible and nuanced. While better pay and fewer deadlines have long been part of the conversation, many journalists today are drawn by something deeper: the chance to shape narratives and engage with storytelling differently in a rapidly evolving media landscape. For Srishti Ghosh Shinde, PR, Communications and Public Affairs Lead at Tide India, the transition came after nearly a decade in journalism. Reflecting on her time in an English-language entertainment daily around 2016, she describes the shift as gradual rather than sudden. “It wasn’t a single moment, but a gradual realisation,” she says. “The nature of journalism was rapidly evolving, with speed becoming as critical as depth. It made me question whether I was able to contribute meaningfully in the way I wanted to.” That realisation led her to look beyond reporting. “I wanted to build narratives more holistically rather th

Publicis Groupe has entered into a definitive agreement to acquire 160over90 from WME Group, aiming to build a leading data‑driven sports and culture marketing platform. The agency will be integrated with Publicis Sports and powered by the Groupe’s data, technology, and media scale, including Epsilon. Highlights of the deal: Global scale: Combined capabilities across the US, UK, EMEA, and APAC markets Data‑led approach: Use of Publicis Sports Intelligence and Epsilon identity for planning, personalisation, and measurement Creator economy push: Leveraging Influential to amplify athlete‑led storytelling Strategic partnership: Collaboration with WME Group to unlock talent, content, and brand opportunities 160over90, with over 670 employees globally, works across major events such as the Super Bowl, Olympic Games, and FIFA World Cup. Post‑acquisition, the combined Publicis Sports unit will report to Suzy Deering, while Robbie Henchman will remain with WME Group t

The Danish Siddiqui Foundation has announced the winners of the Danish Siddiqui Journalism Awards 2026, recognising impactful reporting across print, broadcast, digital, and photojournalism. Among the winners, Aiswarya Raj and Dheeraj Mishra of The Indian Express were honoured in the print category, while Abhinav Goel of BBC News won in broadcast. In photojournalism, Zeeshan Latif, a contributor to The Washington Post, was recognised. The digital category saw wins for Aparna Ganesan of The Migration Story (Broadcast) and Apoorva Mandhani of The Print (Print). Jury Special Mentions were awarded to Avadhesh Akodia of Dainik Bhaskar and Sukanya Shantha of The Wire. The Danish Siddiqui Journalism Awards 2026 celebrate journalists who stand for integrity, courage, empathy, and truth, recognising stories that challenge norms, address complex realities, and inspire change. The awards were held in New Delhi on April 5, celebrating journalism that captures truth with courage and tells st

The day for an agricultural reporter often begins before sunrise, on roads leading to villages where work in the fields is already underway. By the time cities wake up, the reporter is speaking to farmers, observing crops, and gathering stories shaped by uncertainty, resilience, and lived experience. Agricultural reporting is closely tied to seasons. A good monsoon can uplift entire regions, while a dry spell can quietly affect hundreds of families. Stories range from water shortages to market prices, and for reporters, weather is not just background, it often becomes the story itself. The work comes with its share of challenges. Remote locations, poor network connectivity, long travel hours, and unpredictable schedules are part of the routine. Often, reporting involves waiting for hours just to reach the right source. Yet, these moments add depth, as stories emerge directly from the ground. What sets this beat apart is its human focus. Behind every statistic is a person, a family

Wipro Consumer Care & Lighting has consolidated its media mandate for the Consumer Care business with Wavemaker, a WPP Media brand. The mandate covers media strategy, investment, and activation across traditional and digital platforms. The move brings all media responsibilities under a single integrated model, aimed at improving coordination, consistency, and efficiency in a fragmented media landscape, while strengthening consumer engagement through a data‑driven approach. Neeraj Khatri, Chief Executive, India and SAARC Business, Wipro Consumer Care, said the consolidation will enable a more integrated and agile approach to media, aligning planning and execution to respond more effectively to evolving consumer behaviour. S Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care, noted that as consumer journeys become more fragmented, the partnership will ensure consistency across touchpoints while leveraging data, technology, and insights. From WPP Media,

Image of the Day: Judge celebrates daughter’s divorce publicly A retired judge here welcomed his daughter home with drums, garlands and sweets after her divorce, in a public show of support aimed at challenging the stigma surrounding marital separation. Gyanendra Kumar Sharma celebrated the return of his only daughter, Pranita Vashistha, after a family court granted divorce on Saturday. Relatives welcomed her with garlands and distributed sweets. Many wore black T-shirts, saying, ‘I love my daughter’. Pranita married an Army Major on Dec 19, 2018, her counsellors Rajeev Giri and Naseeb Saifi said. The marriage soon turned sour, with allegations of mental and physical harassment. They had a son, and Pranita later sought legal separation. “If my daughter is unhappy, it is my responsibility to bring her out of that environment. Her dignity matters more than social expectations,” Sharma said, adding that the family chose not to seek alimony, write Rahul

Image edited by Dinesh Raj M   A journalist goes to work. Chairs fly. He ends up in a hospital bed. And somewhere between the condemnation tweet and the morning scroll, we've already moved on. That's the story. Not the attack on News Tamil 24x7 reporter Rajesh in Karaikudi on March 23rd -- though that is disturbing enough on its own. The real story is the silence that swallowed it whole. The kind of silence that only happens when we've grown so accustomed to outrage that we've forgotten what accountability is supposed to look like. Here's what the Chennai Union of Journalists (CUJ) reported, in plain terms: a political event tied to the upcoming Assembly elections was underway in Karaikudi, Sivaganga district. A party functionary was speaking -- making allegations, it seems -- when the crowd turned. Not with words. With chairs. Hurled toward the stage. Journalist Rajesh, who was coordinating the event for News Tamil 24x7, was attacked in the chaos. He wa