Smart House goes all AI
By Phil Sim in Media News on Thursday, 16th November 2023 at 11:43am
4Square Media's Richards: "It's quite frightening"
Smarthouse will use artificial intelligence to write every word of its next digital magazine, with the exception of publisher David Richards’ editorial.
The magazine is one of an increasing number of AI experiments being carried out by publishers, sometimes transparently, sometimes not, which is raising questions across the industry about ethics and copyright.
Richards told Influencing that Smarthouse had been developing a system using Microsoft Copilot to conduct interviews, do research and then automatically write that source material up as stories.
“It will write reviews, by taking information from retailers' websites, our websites, my competitors and hash them together as one story,” Richards told Influencing.
Richards ha...
To continue reading this article...
More Influencing|Tech
Tripura Journalists’ Union protests attacks on media in Bangladesh
By Staff Writer in Media News on Tuesday, 23rd December 2025 at 9:54pm
WPP wins Jaguar Land Rover’s global agency mandate
By Staff writer in Media News on Tuesday, 23rd December 2025 at 8:24pm
PR Professionals named PR partner for Bihar State Power Holding Company
By Staff writer in Media News on Tuesday, 23rd December 2025 at 8:14pm
FO(U)RTH RIGHT: When a journalist goes to jail...
By Pradeep Damodaran in Media News on Tuesday, 23rd December 2025 at 4:19pm
Ethane Web Technologies launches PR companion platform
By Staff Writer in Media News on Tuesday, 23rd December 2025 at 3:30pm
Siddharth Varadarajan warns of news theft in India
By Staff Writer in Media News on Tuesday, 23rd December 2025 at 3:11pm
Indian-origin journalist Shruthi Tripathi Chopra receives Freedom of the City of London honour
By Staff Writer in Media News on Monday, 22nd December 2025 at 11:22pm
Media news latest
Marcoms news latest