Smart House goes all AI
By Phil Sim in Media News on Thursday, 16th November 2023 at 11:43am
4Square Media's Richards: "It's quite frightening"
Smarthouse will use artificial intelligence to write every word of its next digital magazine, with the exception of publisher David Richards’ editorial.
The magazine is one of an increasing number of AI experiments being carried out by publishers, sometimes transparently, sometimes not, which is raising questions across the industry about ethics and copyright.
Richards told Influencing that Smarthouse had been developing a system using Microsoft Copilot to conduct interviews, do research and then automatically write that source material up as stories.
“It will write reviews, by taking information from retailers' websites, our websites, my competitors and hash them together as one story,” Richards told Influencing.
Richards ha...
To continue reading this article...
More Influencing|Tech
Opinion: News Incentive code must capture AI too
By Phil Sim in Media News on Monday, 03rd August 2026 at 8:54am
Small media get more, big media less under News Bargaining incentive changes
By Staff Writers in Media News on Monday, 03rd August 2026 at 7:56am
Nine journos close to revolt over Future News contract: Claims
By Staff Writers in Media News on Monday, 03rd August 2026 at 7:38am
Upfront: Property slump accelerates, Big Tech news tax, One Nation poll surge.
By Staff Writers in Media News on Monday, 03rd August 2026 at 5:59am
Arena Media India secures Keo Karpin integrated media mandate
By Staff Writer in Media News on Friday, 31st July 2026 at 4:20pm
Rakesh Sharma elected NUJ(I) Secretary General
By Staff Writer in Media News on Friday, 31st July 2026 at 3:49pm
Media news latest
Marcoms news latest