Soda Communications on deck for Chatime
By Craig Daveson in Marcoms News on Wednesday, 05th February 2020 at 12:16pmSoda Communications announced today that it has been chosen by Chatime to lead the bubble tea giant’s Australian PR strategy throughout 2020.
The Taiwanese Chatime brand has now been operating in Australia for ten years, scaling up to 128 locations in that time, with interest in bubble tea from the Western market expected to promote further growth. “The Chatime brand has undergone a huge strategic transformation in the past 12 months, and our personality is really beginning to shine through,” said Chatime Australia head of marketing, Tim Paton.
“To amplify this, we wanted an agency that could drive PR-led, innovative and quirky campaigns that would bring the brand to life not only for our loyal customer base, but for the wider mar...
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IN PR: Kiely named NSW Health director of people and corp comms
By Staff writers in Marcoms News on Wednesday, 09th September 2026 at 3:02pm
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IN PR: Kate Millar joins Airbus; Antonio Sanda's new gig
By Staff writers in Marcoms News on Tuesday, 08th September 2026 at 4:44pm
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By Staff writers in Marcoms News on Monday, 07th September 2026 at 6:19pm
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By Influencing in Marcoms News on Monday, 07th September 2026 at 7:30am
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Marcoms news latest
IN PR: Kiely named NSW Health director of people and corp comms
IN PR: Kate Millar joins Airbus; Markley's new gig
IN PR: Stenhouse joins Town of Cambridge; Multiple job vacancies