The Sydney Morning Herald expands with new Parramatta bureau
By Abdul Nishad in Media News on Thursday, 23rd January 2025 at 3:02pm
The Sydney Morning Herald is opening a new bureau in Parramatta set to launch in March, according to The Sydney Morning Herald editor Bevan Shields. This expansion reflects the newspaper’s strategic focus on deepening its connection with the rapidly evolving western suburbs, a key area for future growth in both population and influence.
The new bureau is part of a broader investment strategy to drive the newspaper’s subscriber growth by providing high-quality, localised reporting. Shields, in his LinkedIn post, noted that the move aligns with the publication’s goal of better serving the western suburbs' diverse communities and ensuring their voices are heard in the broader Sydney media landscape.
"Our success comes from exceptional local coverage and this expansion lets us double...
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