Thrive PR opens Asian client department
By Jonas Lopez in Marcoms News on Thursday, 22nd August 2019 at 3:07pm
Thrive PR has established a special department to handle communications work for Asian clients seeking to join the Australian and New Zealand markets.
The new Asian Communications team will initially focus on cultivating Chinese clients, then expand to other Asian brands aiming to tap multi-ethnic communities in the ANZ region.
To manage the new section, the agency turned to Diana Pong. Having been with Thrive since February 2019, Pong has around 20 years’ experience under her belt, which includes director-level posts at Text100, The PR Group, and Edelman in Hong Kong.
She is well-positioned for the job, having done business with companies such as WeChat, ZTE, and Dell, and she’s also a native speaker/writer in Cantonese and Mandarin.
Chloe Lu joins the team on ...
To continue reading this article...
More Marcoms News
IN PR: We. Comms expands APAC leadership; Wiseman finds home in Archetype
By Staff writers in Marcoms News on Monday, 06th July 2026 at 5:44pm
IN PR: Perera's new gig after a year break; Butcher leads marketing at Smokeball
By Staff writers in Marcoms News on Thursday, 02nd July 2026 at 3:29pm
IN PR: GWPR annual index survey open; Gevert joins Bronwyn Tasker
By Staff writers in Marcoms News on Wednesday, 01st July 2026 at 4:04pm
Primary Comms Group acquires Hardman Communications to expand agriculture, industrial expertise
By Staff writers in Marcoms News on Wednesday, 01st July 2026 at 12:15pm
IN PR: Rosie Dann joins ghd; Multiple promotions at Sling & Stone
By Staff writers in Marcoms News on Tuesday, 30th June 2026 at 3:23pm
IN PR: Sedgwick Advisers launched; Burton joins Tātaki Auckland Unlimited
By Staff writers in Marcoms News on Monday, 29th June 2026 at 2:19pm
IN PR: Terry Stuart's new gig at Paramount; Reed departs Havas
By Staff writers in Marcoms News on Friday, 26th June 2026 at 4:41pm
Media news latest