Thrive PR opens Asian client department

By Jonas Lopez in Marcoms News on

Thrive PR logoThrive PR has established a special department to handle communications work for Asian clients seeking to join the Australian and New Zealand markets.

The new Asian Communications team will initially focus on cultivating Chinese clients, then expand to other Asian brands aiming to tap multi-ethnic communities in the ANZ region.

To manage the new section, the agency turned to Diana Pong. Having been with Thrive since February 2019, Pong has around 20 years’ experience under her belt, which includes director-level posts at Text100, The PR Group, and Edelman in Hong Kong. 

She is well-positioned for the job, having done business with companies such as WeChat, ZTE, and Dell, and she’s also a native speaker/writer in Cantonese and Mandarin. 

Chloe Lu joins the team on running social media marketing functions. She is skilled in noted Chinese social media apps such as Weibo and WeChat.  

“Our Asian Communications offering further differentiates our agency and strengthens the PR services we offer to our clients. There is enormous opportunity for well known global brands based in China and the APAC region to expand into Australia and New Zealand. Thrive is unique in that we are a nimble, hands-on independent agency yet with the size, scalability and resources of the multinational agencies,” said Thrive managing director Leilani Abels.

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More Marcoms News

Edelman Australia earns Scoot gig

By Jonas Lopez in Marcoms News on

Edelman Australia has won local account representation for Scoot, the low-cost arm of Singapore Airlines, reported B and T. 

The work will involve media strategy and reputation management services, in concert with Scoot’s Australian branch and the head office in Singapore. The objective is to increase the airline’s market awareness in Australia, as part of a global expansion program. 

Edelman pitched for the account in late 2019.

Scoot operates flights to Sydney, Melbourne, Perth, and the Gold Coast. 

“We look forward to working with the Edelman team to further engage the Australia market, encouraging them to seek new experiences with Scoot’s growing network. We were impressed with Edelman’s creative thinking and strategic communications approach to our brief and hope to implement an ongoing public relationship strategy as part of our heightened commitment to the Australian market,” said Scoot chief commercial officer Cal

We Are Different lands Berocca account deal

By Jonas Lopez in Marcoms News on

PR outfit We Are Different has assumed the account for vitamin drink Berocca.

The deal calls for We Are Different to run Berocca’s PR, social, and influencer operations in the ANZ region. 

Berocca already has a strong following among Australians as a hangover cure.  

“Berocca is an iconic brand – one that many of us would already recognise. Our aim is to drive further growth by unlocking the brand’s unique point of difference and using this to develop ideas and content that will help users reconsider and purchase Berocca again and again. We couldn’t be more delighted by the partnership,” said We Are Different founder Stuart Terry.

Wunderman Thompson helps in NSW Rural Fire Service NYC ad

By Jonas Lopez in Marcoms News on

Wunderman Thompson has joined forces with the NSW Rural Fire Service to express gratitude in New York City’s Times Square for international solidarity with Australia’s emergency crews during the bushfires.

Silvercast helped out by setting up a 23.4m digital billboard (pictured). 

The billboard shows a short video of a to-scale forest with the caption “Imagine fighting a bush fire higher than this billboard” appearing as the forest quickly catches fire, finished up by “Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support” against a black background.

“With Australia having experienced one of the worst fire seasons in history, there has never been a more important time for us to recognise our firefighters, both locally and internationally, who have bravely battled the bush fires to keep our country and people safe. It has been a privilege to work alongside NSW Rural Fire Service a

Morey Media earns Carly account

By Jonas Lopez in Marcoms News on

Morey Media has won the PR account representation for Aussie car subscription app service, reported B and T.

Established in 2019, Carly offers drivers options to subscribe to the vehicle most appropriate to their needs via I-Motor, without issues such as car finance, long lock-in contracts, and big upfront fees. 

Chris Noone, CEO of Carly’s parent firm Collaborate Corp, said Morey’s unique approach to the product and direct relevance to Australian motorists was critical to the account win.

“We are excited to be working with Carly, which is shifting Australians’ mindset from car ownership to convenient access and offering the automotive industry a new revenue stream,” added Morey Media CEO Jane Morey.

“Being part of this revolutionary model will inspire us as we work to drive the growth of Carly’s flexible car subscription platform and affirm its position as the flexible alternative to car ownership and long-term finance for Au

New clients added to Sling and Stone list

By Jonas Lopez in Marcoms News on

PR agency Sling & Stone is facing 2020 with a slew of fresh clients, reported Mumbrella.

On the Australian front, the agency is tasked to work on ticketing platform Eventbrite, designer dress rental company Glam Corner, business document developer Qwilr, plant-based meat startup Fable, and Stitch, a companionship website for people over 50 years old. 

Sling & Stone also landed new client work in New Zealand, with the agency handling PR duties for KiwiSaver vendor kōura.

Accounts encompassing the ANZ region and the US are also active. 

Sling & Stone landed the ANZ representation for Zwift, which has developed an app-based indoor training game for runners and spin cyclists. The agency is running the ANZUS account for Australian reusable coffee cup manufacturer Keep Cup. 

“These clients inspire us and telling their story is what we get out of bed every day to do. Some of them are already household names, others are innovators you’ll hear a lot

Kate and Co back on Melbourne Fashion Week gig

By Jonas Lopez in Marcoms News on

Kate & Co PR has won the account rights for this year’s Melbourne Fashion Week (MFW), running from 27 August to 3 September. 

The deal will see the agency develop a comprehensive and integrated PR strategy for the trade show. Kate & Co PR previously handled the MFW in 2016 and 2017.

“We are delighted to welcome the MFW account back to our agency. Our fashion team are dedicated, passionate and live and breathe all things related to the Australian fashion and retail industry so it’s a perfect fit for us,” said Kate & Co Managing Director Kate Keane.

Lambley earns Herd MSL group MD spot

By Jonas Lopez in Marcoms News on

Marcomms agency Herd MSL has tapped Skye Lambley (pictured) as its new group managing director. 

She was chosen for the post on account of her year-long run as the head of Herd MSL satellite agency N2N Communications. 

The group MD post will replace the CEO position, which had been vacant when Vanessa Liell exited for family reasons.

“I’m excited to welcome Skye to her new role leading one of the most-awarded PR agency groups in the country. Since Skye joined us, she has proven to be a trusted advisor to our clients and a passionate leader to our people. Her collaborative spirit and adaptability within our Group makes her the perfect leader for our PR business,” said Publicis Group ANZ CEO Michael Rebelo.

Get to know Lambley on LinkedIn.

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