Independent news publishers increasingly depend on digital platforms to reach audiences, but the same platforms also influence how widely their stories circulate and how much advertising revenue they can generate. Changes to algorithms and distribution policies can affect visibility overnight, leaving smaller newsrooms with limited control over their reach and income. For independent publishers, the challenge is to build a sustainable business without allowing platform priorities to determine editorial decisions, according to a Reuters report. Pragatti Oberoi, Communications Associate, BFSI and Media & Entertainment, described the imbalance between publishers and digital platforms as a structural problem. “It's a strange business model when the newsroom pays to produce journalism, the platform controls its discovery, and someone else captures a significant share of the advertising value,” she said. Oberoi argued that publishers need fair and transparent barga

Attack on MP Helen Haines sparks national reckoning on political violence The alleged targeted car attack on independent Indi MP Helen Haines—leaving her critically injured and resulting in the amputation of her leg—has jolted Canberra and her regional community, with urgent questions about motive, security and the rising normalisation of threats against public figures. Coverage spans live developments, community shock, and broader commentary urging a reset in civic discourse and protections for politicians and frontline workers. Covered by: Sydney Morning Herald, The Age, The Australian, Australian Financial Review, Daily Telegraph, Herald Sun, The West Australian, Courier Mail, The Mercury, The Advertiser. Chalmers stares down an $11b budget hole as savings unravel Treasurer Jim Chalmers is confronting an $11 billion fiscal gap driven by rising borrowing costs and spending pressures, with policy backflips and delayed savings measures compounding the problem. The story

Reputation is too valuable to be treated as a communications function that springs into action only when something goes wrong. For Corey duBrowa, CEO of Burson, it is a measurable business asset that organisations must continually strengthen through leadership, governance, workplace culture and credible action, long before a crisis tests their standing. Speaking at PRAXIS India on *Earning Reputation in the Intelligence Era*, duBrowa outlined a new approach to public relations that combines artificial intelligence, audience understanding and reputation measurement with the human judgement and relationships that have traditionally defined the profession. Drawing on more than three decades of experience, including senior communications roles at Google, Starbucks, Salesforce and Nike, he argued that the industry must evolve both the art and science of communications to remain relevant in an increasingly unpredictable environment. His argument comes against what he described as an acc

Dentsu Creative Isobar has launched a new campaign for KRAFTON India’s Battlegrounds Mobile India (BGMI) to promote its Collection Level feature, which allows players to showcase their in-game collections as a mark of achievement. Titled “Jo BGMI par collection level badhaye, woh Collector ban jaaye,” the campaign draws inspiration from 1980s Bollywood films, small-town settings and old-school slapstick comedy. It comprises two films, Akkad Bakkad Collector and Nikamme Ki Amma, which use familiar Indian storytelling to introduce the gaming feature. Akkad Bakkad Collector captures the chaos in a small-town office as people prepare for the arrival of an important dignitary. Nikamme Ki Amma follows a mother’s dream of seeing her son attain a prestigious position. Both films take unexpected turns, linking the characters’ aspirations to BGMI and the status associated with building an impressive collection. The campaign positions collecting rare items, crea

Verve Media, an integrated digital marketing agency, has won the social media marketing and content mandate for Academy of Strength (AoS), a Bengaluru-based strength, fitness and movement community focused on expert-led, science-backed training. As part of the mandate, Verve Media will lead AoS’s social media strategy, content creation and account growth, with a focus on increasing brand awareness, strengthening audience engagement and building a distinctive digital presence. The mandate also includes on-ground content shoots, with Verve Media conceptualising content ideas and executing them across AoS locations to create a consistent pipeline of original, platform-first content. AoS’s combines expert coaching, small-group training and structured programming across strength and conditioning, mobility, personal training, athletic performance, nutrition, online training and corrective movement. Through the partnership, Verve Media will develop a content strategy that bri