Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Reporter arrested in Hyderabad over alleged assault and intimidation of minor
By Staff Writer in Media News on Monday, 17th August 2026 at 9:40pm
Chennai Press Club condemns restrictions on journalists at TVK investment conclave
By Meena R. Prashant in Media News on Monday, 17th August 2026 at 7:40pmLogies 2026 winners list: Sam Pang wins Gold
By Staff writers in Media News on Monday, 17th August 2026 at 2:54pm
Journalists cry foul as Rajasthan curbs school access without prior permission
By Meena R. Prashant in Media News on Monday, 17th August 2026 at 3:16pm
TODAY’S TEN: 40 of top 50 rice districts face rain deficits, toxic groundwater hits UP villages and more
By Staff Writer in Media News on Monday, 17th August 2026 at 3:24pm
Is AI-generated mass pitching making PR spam worse in India?
By Pavithra A in Media News on Monday, 17th August 2026 at 2:24pm
Jagran Prakashan board approves five-year reappointments of four directors
By Staff Writer in Media News on Monday, 17th August 2026 at 2:06pm
Media news latest