Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Press Club of India raises alarm over MeitY’s DPDP rules
By Staff Writer in Media News on Wednesday, 26th November 2025 at 3:14pm
Influencing celebrates Christmas and 25 Years
By Will McLennan in Media News on Wednesday, 26th November 2025 at 10:31amMum Central’s founder on building a 1.4 million strong online community
By Tony Bosworth in Media News on Wednesday, 26th November 2025 at 9:25amChris Bath to leave Drive but remains with ABC Radio Sydney
By Staff Writer in Media News on Wednesday, 26th November 2025 at 8:41am
THE BRIEF: Hot air
By Tony Bosworth in Media News on Wednesday, 26th November 2025 at 5:53am
Media news latest
Marcoms news latest