Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Media fails to lift the lid on mystery man
By Staff Writers in Media News on Monday, 31st August 2026 at 7:59am
Upfront: Code orange politics, Nepal mudslide nightmare, Housing targets slip.
By Staff Writers in Media News on Monday, 31st August 2026 at 6:56am
Gamemasters unite to create Twenty Sided Social Club
By Will McLennan in Media News on Monday, 31st August 2026 at 11:45amThe Telegraph Young Metro inducts new batch of student reporters
By Staff writer in Media News on Friday, 28th August 2026 at 11:33pmIKGPTU students secure second prize at Science Journalism Fest
By Staff writer in Media News on Friday, 28th August 2026 at 11:27pm
Brahma Kumaris celebrate Raksha Bandhan with journalists in Visakhapatnam
By Meena R. Prashant in Media News on Friday, 28th August 2026 at 8:38pm
Rajasthan journalists join hands to launch YouTube channel to highlight press issues
By Meena R. Prashant in Media News on Friday, 28th August 2026 at 8:32pm
Media news latest
Marcoms news latest