Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Happy Vinayakar Chaturthi!
By Staff Writer in Media News on Monday, 14th September 2026 at 3:47pm
Karl podcast still in flux, radio an option
By Staff Writers in Media News on Monday, 14th September 2026 at 7:58am
Upfront: Albanese trust slides, Petrol relief returns, Productivity war ignites.
By Staff Writers in Media News on Monday, 14th September 2026 at 6:00am
Newly appointed Inspector-in-Charge of Phoolbehad Police Station interacts with local journalists
By Staff Writer in Media News on Friday, 11th September 2026 at 6:41pm
Female journalist allegedly assaulted in UP's Madhogarh
By Staff Writer in Media News on Friday, 11th September 2026 at 6:36pm
High Courts reinforce protection for journalists in criminal defamation cases
By Staff Writer in Media News on Friday, 11th September 2026 at 3:58pm
TODAY’S TEN: India’s nuclear arsenal estimated at 190 warheads, all airline pilots face drug tests and more
By Staff Writer in Media News on Friday, 11th September 2026 at 3:25pm
Media news latest
Marcoms news latest