Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Why Polites tore down Infinite Lives’ Paywall
By Will McLennan in Media News on Thursday, 25th June 2026 at 11:49am"Shallow grave" comments lead to Walkley Awards chair change
By Staff Writers in Media News on Thursday, 25th June 2026 at 7:55am
Upfront: Iran-linked terror warning, Stefanovic exit whispers, Housing slide politics.
By Staff Writers in Media News on Thursday, 25th June 2026 at 5:59am
Climate Action Live invites pitches on climate solutions reporting
By Staff Writer in Media News on Wednesday, 24th June 2026 at 6:29pm
Padma Vibhusban awardee P. Narayanan advises young journos to bring common man's issues to light
By Meena R. Prashant in Media News on Wednesday, 24th June 2026 at 3:28pm
NDTV.com retains top spot in Comscore English News rankings
By Staff Writer in Media News on Wednesday, 24th June 2026 at 3:05pm
TODAY’S TEN: 43% monsoon deficit alarms govt, Air India may cut 30% more flights and more
By Staff Writer in Media News on Wednesday, 24th June 2026 at 2:49pm
Media news latest