Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
India Today documentary to hit theatres on August 7
By Staff Writer in Media News on Thursday, 30th July 2026 at 9:20pm
TVK MLA Kapil allegedly assaults two journalists in TN's Vellore, phone footage deleted
By Suganthi Marimuthu in Media News on Thursday, 30th July 2026 at 3:39pm
TODAY’S TEN: India tops doping charts, NEET leak trail exposed and more
By Staff Writer in Media News on Thursday, 30th July 2026 at 3:14pm
Upfront: Rail Loop reckoning, KPMG axe falls, Prison intel for sale.
By Staff Writers in Media News on Thursday, 30th July 2026 at 5:58am
Mumbai Press Club elects new executive body, Surendra Gangan becomes president
By Meena R. Prashant in Media News on Wednesday, 29th July 2026 at 8:17pm
Weber looks ahead after nextmedia departure
By Will McLennan in Media News on Thursday, 30th July 2026 at 11:40amLegacy newsrooms cut senior roles as digital transformation accelerates
By Suganthi Marimuthu in Media News on Wednesday, 29th July 2026 at 3:54pm
Media news latest