Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
TODAY’S TEN: India’s nuclear arsenal estimated at 190 warheads, all airline pilots face drug tests and more
By Staff Writer in Media News on Friday, 11th September 2026 at 3:25pm
BRICS media kits to showcase India's cultural diversity
By Staff Writer in Media News on Friday, 11th September 2026 at 3:21pm
Views, shares and the fight to keep editorial judgement alive
By Pavithra A in Media News on Friday, 11th September 2026 at 3:12pm
IN PR: Concept PR wins Silver for best place of work at BW People HR Excellence Awards
By Staff Writer in Media News on Friday, 11th September 2026 at 2:27pm
Upfront: Champagne toasts, bill shocks, recession stress-test.
By Staff Writers in Media News on Friday, 11th September 2026 at 5:57am
Munsif English Daily relaunched in Hyderabad
By Staff Writer in Media News on Thursday, 10th September 2026 at 9:11pmAllahabad High Court stays FIR against journalist over school report
By Staff Writer in Media News on Thursday, 10th September 2026 at 8:52pmMedia news latest
Marcoms news latest