Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Ten access chopped in regional NSW and South Australia
By Staff Writers in Media News on Monday, 25th May 2026 at 7:58am
Upfront: Teals plot party, CGT backlash erupts, $1.4tn AI slip.
By Staff Writers in Media News on Monday, 25th May 2026 at 6:03am
Oken Jeet Sandham’s new book explores Indo-Naga peace talks
By Staff Writer in Media News on Friday, 22nd May 2026 at 5:28pm
Is influencer economy reshaping lifestyle journalism?
By Pavithra A in Media News on Friday, 22nd May 2026 at 3:27pm
TODAY’S TEN: Bengal gags officials, India’s oil bill jumps 50%, Ebola delays India-Africa summit and more
By Staff Writer in Media News on Friday, 22nd May 2026 at 2:12pm
Arnott speaks on the decision that led to Click Frenzy/Power Retail receivership
By Will McLennan in Media News on Friday, 22nd May 2026 at 11:53am
Libs attack ABC and SBS for antisemitic bias
By Staff Writers in Media News on Friday, 22nd May 2026 at 7:53am
Media news latest
Marcoms news latest