Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Out with Kyle & Jackie; In with Karl and Eddie
By Staff Writers in Media News on Wednesday, 20th May 2026 at 7:53am
Upfront: Tax overhaul blitz, Small business backlash, Triple-murder horror.
By Staff Writers in Media News on Wednesday, 20th May 2026 at 5:07am
HT Media announces closure of FM Radio operations
By Staff Writer in Media News on Tuesday, 19th May 2026 at 8:40pm
Veteran Journalist Haidar Hussain honoured with Parag Kumar Das Journalism Award
By Staff Writer in Media News on Tuesday, 19th May 2026 at 7:45pm
TODAY'S TEN: NEET leak arrests deepen, diesel shortages spread, Adani gets US clean chit and more
By Staff Writer in Media News on Tuesday, 19th May 2026 at 3:37pm
Cockroaches WHO? How one courtroom remark turned into an internet movement
By Meena R. Prashant in Media News on Tuesday, 19th May 2026 at 3:16pm
Journalism is faster than ever but is it facing an empathy crisis?
By Pavithra in Media News on Tuesday, 19th May 2026 at 2:31pm
Media news latest
Marcoms news latest