Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Upfront: Pay rise shockwave, Tax tweaks under fire, AUKUS revolt brews.
By Staff Writers in Media News on Wednesday, 03rd June 2026 at 5:58am
The TRP race: Can newsrooms balance ratings and journalism?
By Meena R. Prashant in Media News on Tuesday, 02nd June 2026 at 6:13pm
Are Substacks the new podcasts?
By Nigel Bowen in Media News on Wednesday, 03rd June 2026 at 7:15am
What does 'constructive journalism' mean?
By Meena R. Prashant in Media News on Tuesday, 02nd June 2026 at 3:16pm
TODAY’S TEN: Delhi’s safety failures exposed, Delhi HC drafts right to be forgotten framework and more
By Staff Writer in Media News on Tuesday, 02nd June 2026 at 2:49pm
Journalist assaulted, media office vandalised; one detained
By Staff Writer in Media News on Tuesday, 02nd June 2026 at 12:50pm
Inside creating an episode of the KB.Kast
By Will McLennan in Media News on Tuesday, 02nd June 2026 at 11:44amMedia news latest
Marcoms news latest