Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Davidson PR appointed PR partner for South Indian Bank
By Staff Writer in Media News on Tuesday, 06th January 2026 at 9:50pm
Veteran journalists Asseem Sheikh and Rajkumar Bhavasar no more
By Staff Writer in Media News on Tuesday, 06th January 2026 at 7:16pmHindu businessman-editor allegedly shot dead in Bangladesh
By Staff Writer in Media News on Tuesday, 06th January 2026 at 7:14pmMP CM inaugurates Bhopal Inter Press Cricket Tournament
By Staff Writer in Media News on Tuesday, 06th January 2026 at 7:07pmN R S Babu receives inaugural S Jayachandran Nair Award
By Staff Writer in Media News on Tuesday, 06th January 2026 at 7:01pmFOURTH RIGHT: "Who flew in Punjab CM's chopper?" and other 'banned' questions
By Pradeep Damodaran in Media News on Tuesday, 06th January 2026 at 4:18pm
Network18 renews CNN partnership till 2035
By Staff Writer in Media News on Tuesday, 06th January 2026 at 2:27pm
Media news latest
Marcoms news latest