Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Legend of TV news Hugh Riminton retires
By Staff Writers in Media News on Tuesday, 06th October 2026 at 7:55am
Upfront: Migration cut pledge, Celebrity empire implodes, Rail loop scandal.
By Staff Writers in Media News on Tuesday, 06th October 2026 at 6:05am
“It’s exactly what I wanted”, Serrels and Ryan share thoughts on Continue? launch
By Will McLennan in Media News on Tuesday, 06th October 2026 at 7:55amMediawatch casts an eye over Wedge-Tailed Eagle claims in missing person’s case
By Staff Writers in Media News on Tuesday, 06th October 2026 at 7:55am
KUWJ condemns attack and alleged harassment of journalists in Delhi
By Staff Writer in Media News on Monday, 05th October 2026 at 8:27pmInfluencing India editor speaks to Don Bosco students on fact-checking and journalism
By Staff Writer in Media News on Monday, 05th October 2026 at 5:06pm
Media news latest
Marcoms news latest