Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Future redundancies may not be limited to print
By Phil Sim in Media News on Monday, 26th October 2026 at 7:50am
Upfront: Bullet warning escalates, Newspoll rocks Victoria, Sydney’s new airport.
By Staff Writers in Media News on Monday, 26th October 2026 at 6:05am
In PR: PR Companion secures PR mandate for Charger on Wheels
By Staff Writer in Media News on Friday, 23rd October 2026 at 8:19pmTODAY’S TEN: Over 10,000 voter names fraudulently altered in UP, US student arrivals fall 39% and more
By Staff Writer in Media News on Friday, 23rd October 2026 at 4:31pm
Centre weighs income and follower tests to decide which digital journalists get accreditation
By Meena R. Prashant in Media News on Friday, 23rd October 2026 at 4:22pm
Media news latest