Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Modi’s Norway exchange highlights India’s divided debate on press freedom
By Meena R. Prashant in Media News on Wednesday, 20th May 2026 at 3:26pm
TODAY’S TEN: Delhi heatwave strains power grid, NEET leak widens, 400 bonded labourers rescued and more
By Staff Writer in Media News on Wednesday, 20th May 2026 at 2:05pm
Jagran New Media bets on cross-platform growth with Anil Pandey’s elevation
By Meena R. Prashant in Media News on Wednesday, 20th May 2026 at 12:34pm
Opinion: Why PR agencies should budget for publisher support
By Sean Mitchell in Media News on Wednesday, 20th May 2026 at 12:28pm
Pipeline reboot wins over channel crowd
By Will McLennan in Media News on Wednesday, 20th May 2026 at 11:46amOut with Kyle & Jackie; In with Karl and Eddie
By Staff Writers in Media News on Wednesday, 20th May 2026 at 7:53am
Media news latest
Marcoms news latest