Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Jammu journalists visit Gujarat under PIB exchange programme
By Staff Writer in Media News on Wednesday, 25th February 2026 at 8:18pm
Aparna Ganesan: The journalist who turns climate stories into human stories
By Pragadish Kirubakaran in Media News on Wednesday, 25th February 2026 at 7:46pm
FOURTH RIGHT: Galgotias fiasco highlights importance of strategic communications
By Pradeep Damodaran in Media News on Wednesday, 25th February 2026 at 3:57pm
Kerala HC seeks Centre’s reply on Reporter TV licence misuse plea
By Staff Writer in Media News on Wednesday, 25th February 2026 at 4:14pmSen revs up new Auto Tech project
By Will McLennan in Media News on Wednesday, 25th February 2026 at 1:35pm
THE BRIEF: Albo bomb threat, train claims hit the buffers, our new man in Washington
By Tony Bosworth in Media News on Wednesday, 25th February 2026 at 6:22am
Accreditation row: Desk journalists protest in Telangana
By Staff Writer in Media News on Tuesday, 24th February 2026 at 7:00pmMedia news latest
Marcoms news latest