Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Editors Guild slams MEA defence on PM’s media avoidance
By Staff Writer in Media News on Friday, 17th July 2026 at 3:58pm
TODAY'S TEN: ISRO halts scientist exits, US tightens student visa rules and more
By Staff Writer in Media News on Friday, 17th July 2026 at 3:23pm
Jaswant Singh Khalra, Satinderjit Singh Bains and the Satluj story
By Meena R. Prashant in Media News on Friday, 17th July 2026 at 2:59pm
Upfront: Murder release questions, Labor’s AI crackdown, Data centres power fight.
By Staff Writers in Media News on Friday, 17th July 2026 at 6:01am
TDSAT directs Sristi Television to pay Hathway Rs 21.75 lakh
By Staff Writer in Media News on Thursday, 16th July 2026 at 6:32pm
Journalists end protest after police assurance in Maharajganj
By Staff Writer in Media News on Thursday, 16th July 2026 at 6:17pm
Press Club Hyderabad lobbies CEO for voter roll reforms amid SIR concerns
By Meena R. Prashant in Media News on Thursday, 16th July 2026 at 3:35pm
Media news latest