Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
From OB vans to viral news, Maya Sharma reflects on 35 years in television journalism
By Meena R. Prashant in Media News on Friday, 14th August 2026 at 8:00pmWhat is driving newspaper bureau expansion in the digital news era?
By Suganthi Marimuthu in Media News on Friday, 14th August 2026 at 8:00pmKerala HC reaffirms legal protection for journos reporting official actions
By Meena R. Prashant in Media News on Friday, 14th August 2026 at 3:35pmTODAY’S TEN: CAG flags 25,085 crore tax lapses, Air India orders drug tests for all pilots and more
By Staff Writer in Media News on Friday, 14th August 2026 at 3:36pm
Media consultation in Dimapur focuses on ethical reporting of child-related cases
By Staff Writer in Media News on Friday, 14th August 2026 at 3:04pm
SC rules Maharashtra cannot delegate power to refer journalists’ wage disputes
By Staff Writer in Media News on Friday, 14th August 2026 at 2:56pm
Sikkim Express editor Amit Patro takes journalism values to the classroom
By Suganthi Marimuthu in Media News on Friday, 14th August 2026 at 2:47pmMedia news latest
Marcoms news latest