Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Oneindia launches ‘Viksit Bharat’ to simplify India’s development schemes
By Staff Writer in Media News on Tuesday, 09th December 2025 at 10:49pm
Harish Rao flags off season two of Necc-Journalist Premier League
By Staff Writer in Media News on Tuesday, 09th December 2025 at 8:33pm
ED to respond to journalist Mahesh Langa’s bail plea in 3 days
By Staff Writer in Media News on Tuesday, 09th December 2025 at 8:31pm
Sorta Famous enters India’s PR market
By Staff Writer in Media News on Tuesday, 09th December 2025 at 7:16pm
TODAY'S TEN: Government likely to give 5 pc of Indigo flight share to others
By Pradeep Damodaran and Meena Prashant in Media News on Tuesday, 09th December 2025 at 4:41pm
The hidden toll of evictions: Chennai journalist’s deep dive wins Laadli jury recognition
By Suganthi Marimuthu in Media News on Tuesday, 09th December 2025 at 4:40pm
IT journalists divided after Media Watch scrutinises Press Start disclosures
By Will McLennan in Media News on Tuesday, 09th December 2025 at 3:12pmMedia news latest
Marcoms news latest