Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Government revises IT Rules to speed up removal of child exploitation material
By Staff Writer in Media News on Thursday, 06th August 2026 at 9:44pm
Liqvd Asia wins Narayana Health digital communications mandate
By Staff Writer in Media News on Thursday, 06th August 2026 at 9:41pm
SAJA opens entries for 2026 journalism awards introduces documentary-short category
By Staff Writer in Media News on Thursday, 06th August 2026 at 9:31pm
Puducherry police arrest four people over journalist assault
By Staff Writer in Media News on Thursday, 06th August 2026 at 8:10pm
J&K journalist Bilal Ahmad Bhat seeks protection after alleging assault during environmental reporting
By Meena R. Prashant in Media News on Thursday, 06th August 2026 at 6:57pm
TODAY'S TEN: Investigation into India's E20 rollout, TVK's maiden budget coverage, and Lakshmi Yojana hiccups stand out
By Staff Writer in Media News on Thursday, 06th August 2026 at 3:33pm
Senior Journalists Federation raises concerns over journalists' welfare, seeks National Media Commission
By Meena R. Prashant in Media News on Thursday, 06th August 2026 at 3:18pm
Media news latest
Marcoms news latest