Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Senior journalist Kamal Arora passes away
By Staff Writer in Media News on Tuesday, 06th October 2026 at 10:22pmArunachal Press Club completes 44 years
By Staff Writer in Media News on Tuesday, 06th October 2026 at 8:29pm
TODAY’S TEN: Delhi loses nearly 59 lakh registered voters, Assam sends first international cargo since 1947
By Staff Writer in Media News on Tuesday, 06th October 2026 at 4:29pm
How a Divya Marathi investigation into tribal childbirth drew same-day court action
By Meena R. Prashant in Media News on Tuesday, 06th October 2026 at 4:13pm
Legend of TV news Hugh Riminton retires
By Staff Writers in Media News on Tuesday, 06th October 2026 at 7:55am
Upfront: Migration cut pledge, Celebrity empire implodes, Rail loop scandal.
By Staff Writers in Media News on Tuesday, 06th October 2026 at 6:05am
“It’s exactly what I wanted”, Serrels and Ryan share thoughts on Continue? launch
By Will McLennan in Media News on Tuesday, 06th October 2026 at 7:55amMedia news latest
Marcoms news latest