Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Knife attack on journalist, one held
By Staff writer in Media News on Monday, 28th September 2026 at 11:49pm
IN PR: Avian We. and Godrej take Gold Masters at Fulcrum Awards
By Staff Writer in Media News on Monday, 28th September 2026 at 9:17pm
Journalists say police kept them away from Kerala CM Satheesan in Kochi; ACP calls it "baseless"
By Meena R. Prashant in Media News on Monday, 28th September 2026 at 3:48pm
TODAY’S TEN: TN withdraws police RTI exemption, elephant-smuggling trail leads from Nepal to Agra and more
By Staff Writer in Media News on Monday, 28th September 2026 at 2:15pm
Upfront: One Nation’s shock surge, Medicare breach AI blowback, Housing pain tipping point.
By Staff Writers in Media News on Monday, 28th September 2026 at 5:54am
PR pros learn how to better engage with ATSI peoples
By Will McLennan in Media News on Monday, 28th September 2026 at 7:50am
Nine Boss Stanton to take responsibility for TV and streaming
By Staff Writers in Media News on Monday, 28th September 2026 at 7:55am
Media news latest