Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Upfront: Nepal flood nightmare, Refugee quota showdown, Bathla collapse shockwaves
By Staff Writers in Media News on Friday, 28th August 2026 at 6:53am
‘I don’t lend my critical thinking to AI’: Ojasvi Nath on the future of journalism
By Pragadish Kirubakaran in Media News on Friday, 28th August 2026 at 3:41am
Women’s rights activist Sonya Gill dies at 70
By Staff Writer in Media News on Thursday, 27th August 2026 at 8:57pmTVJA Dahi Handi Pathak showcases unity and sportsmanship
By Meena R. Prashant in Media News on Thursday, 27th August 2026 at 6:42pm
TODAY’S TEN: SC judge alleges corruption in Rajasthan HC, 157 killed in Nepal floods and more
By Staff Writer in Media News on Thursday, 27th August 2026 at 3:41pm
Jharkhand's new hospital rules put press freedom back in the spotlight
By Meena R. Prashant in Media News on Thursday, 27th August 2026 at 3:18pm
GJWA Celebrates Second Anniversary With Media Mitra Award 2026
By Staff writer in Media News on Thursday, 27th August 2026 at 2:56pm
Media news latest
Marcoms news latest