Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Kannada tabloid editor held in Bengaluru for duping woman
By Staff Writer in Media News on Monday, 01st December 2025 at 5:05pm
Liz Mathew receives national honour for journalistic excellence
By Staff Writer in Media News on Monday, 01st December 2025 at 4:48pm
TODAY'S TEN: SIR to dominate Parliament Winter Session as EC extends deadline
By Pradeep Damodaran, Pragadish Kirubakaran and Meena R Prashant in Media News on Monday, 01st December 2025 at 4:27pm
India’s Catholic community gets a stronger voice as Catholic Connect News expands reach
By Meena R. Prashant in Media News on Monday, 01st December 2025 at 4:24pm
Journalist's House Demolished in Jammu; PDP, CPI(M) Voice Strong Objections
By Staff Writer in Media News on Monday, 01st December 2025 at 3:06pm
Old Bike rides into a new era with Adventure Entertainment
By Staff Writer in Media News on Monday, 01st December 2025 at 1:59pm
ABC gearing up for News Loop
By Staff Writer in Media News on Monday, 01st December 2025 at 1:45pm
Media news latest
Marcoms news latest