Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
TODAY’S TEN: ED raids Pinarayi Vijayan, VFS visa lapses exposed and more
By Staff Writer in Media News on Thursday, 28th May 2026 at 3:39pm
Senior journalist injured in Navi Mumbai's Palm Beach Road hit-and-run accident
By Meena R. Prashant in Media News on Thursday, 28th May 2026 at 3:18pm
Veteran Kumudam journalist Ramasamy passes away
By Staff Writer in Media News on Thursday, 28th May 2026 at 2:36pm
Upfront: CGT chill warning, EU deal on edge, Defence stocks running low.
By Staff Writers in Media News on Thursday, 28th May 2026 at 5:56am
Bringing the "California/Silicon Valley-esque atmosphere to Sydney": Journos react to AWS Summit 2026
By Will McLennan in Media News on Thursday, 28th May 2026 at 11:40amWhat happens when journalism’s career ladder collapses?
By Nigel Bowen in Media News on Thursday, 28th May 2026 at 7:36am
Coimbatore journalist arrested for sexually assaulting minor; POCSO invoked
By Suganthi Marimuthu in Media News on Wednesday, 27th May 2026 at 3:51pm
Media news latest
Marcoms news latest