Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Bondi coverage dominates Walkley finalists
By Staff Writers in Media News on Monday, 19th October 2026 at 7:54am
A Short Festive Pause!
By Staff Writer in Media News on Monday, 19th October 2026 at 7:45am
Upfront: Oil shock warning, Tax hit backdated, Snowy 2.0 blowout.
By Staff Writers in Media News on Monday, 19th October 2026 at 6:05am
PRAXIS INDIA 2026: Reach is cheap, but trust must be earned before a crisis
By Staff Writer in Media News on Monday, 19th October 2026 at 4:13am
PRAXIS INDIA 2026: Mediation’s PR superpower lies in making peace credible
By Staff Writer in Media News on Friday, 16th October 2026 at 9:20pm
Media news latest
Marcoms news latest