Traditional media outlets struggle to capture digital attention
By Staff Writer in Media News on Thursday, 18th April 2024 at 8:33pmTraditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed.
Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from th...
To continue reading this article...
More Media News
Pocket FM drags Kuku FM to Court over copyright claims, seeks 85 cr in damages
By Staff writer in Media News on Friday, 11th July 2025 at 9:24pm
SIR allowed to proceed in Bihar with additional documents added as proof
By Pradeep Damodaran, Pragadish Kirubakaran and Neeraja Gopalakrishnan in Media News on Friday, 11th July 2025 at 3:22pm
News next door: Coimbatore turns hyperlocal journalism into a digital force
By Suganthi Marimuthu in Media News on Friday, 11th July 2025 at 3:02pmSAFC Travel Fund to help South Australian game developers visit Gamescom
By Will McLennan in Media News on Friday, 11th July 2025 at 11:30amNOVA Entertainment signs deal with Mark Bouris’ Mentored Studios
By Staffwriter in Media News on Friday, 11th July 2025 at 9:44am
Classic Sales - guest presenter will be music to the ears of regular ABC radio listeners from Monday
By Staffwriter in Media News on Friday, 11th July 2025 at 8:37am
ABC’s Planet America moves to Monday nights
By Staffwriter in Media News on Friday, 11th July 2025 at 8:31am
Media news latest



Marcoms news latest


