Martha Palmer-Endean joins Ogilvy PR Martha Palmer-Endean has started a new role as a publicist (account manager) at Ogilvy PR ANZ.  She worked across alt/shift/, The Romans, Hungry Man and Lucky Generals.  Ellie Dickinson’s new gig at All Fenix Ellie Dickinson has started a new role as campaigns, marketing and PR coordinator at All Fenix. She previously worked at Bali Body, MYER and Seven West in sales and marketing positions.  Taurus Marketing hires account executive Taurus Marketing is recruiting an account executive and senior account executive to join their team in Sydney. The candidate will work across a diverse range of clients, learning strategy and building their own personal brand. Interested candidates can reach out to emily.brex@taurusmarketing.com.au.  Hyde & Seek looks for an account director Hyde & Seek is looking to hire an account director. The work includes finding angles, writing, pitching, advising clients, running

Stephanie Shabo joins Paramount ANZ Stephanie Shabo has started a new position as an account manager at Paramount ANZ. She joins the team from Val Morgan, where she was an account executive and account manager for four years.  Lexi Vorias named senior PR manager at TerryWhite Chemmart Lexi Vorias has been promoted to senior PR and corporate communications manager at TerryWhite Chemmart. Vorias was a TV news producer and reporter at Seven Network and a digital journalist at Orange Digital, a content specialist at Shine Lawyers and Nine and held PR roles at Inns of Court, Adoni Media, Queensland Law Society, and Cancer Council Queensland before joining TerryWhite Chemmart. 

Eden Baker joins Sharon AI, Inc Eden Baker has joined Sharon AI, Inc. as a senior communications manager. She takes up the role after working for more than 5 years at Ampol, most recently as a sustainability and investor relations manager.  Baker previously worked at Z Energy NZ, Zurich Financial Services Australia, and The Brandman Agency. Greta Otley’s new gig at BAYLY PR Greta Otley has joined BAYLY PR as a creator and talent manager.  She will lead BPR Talent and our incredible roster of established and bold personalities. She worked as a PR associate at Princess Polly and as a social and creative coordinator at VRG GRL. Susie Thomson-Evans finds home at Hilton Susie Thomson-Evans has started as the cluster director of marketing and communications at Hilton.  She wrote on LinkedIn: “I’m absolutely raring to get back into the travel and tourism comms world and lead the charge alongside the talented marketing team. From bringing Clear

Anthea Thomas joins Mornington Peninsula Shire Anthea Thomas has started a new position as a communications and marketing partner at Mornington Peninsula Shire. Thomas was a marketing and communications manager at Willow & Blake most recently and worked across News Corp, The Australian Ballet, Haystac, Reymond Communications, Propeller Group and Peninsula Health. Jade Thorogood takes up new role at Theory Crew Jade Thorogood has taken up a new position as content and partnerships manager at Theory Crew Pty Ltd. In a LinkedIn post, she wrote: “Getting into a room with a brand, understanding where they want to go, pulling apart the opportunity, identifying the trends and creative territories we could tap into, and building out the ideas that show what’s possible- that part of the job has become something I’m incredibly passionate about. That naturally led me further into the business development and partnerships side of Theory Crew, and ultimately to the evolu

Dentsu India is expanding its Generative Engine Optimization (GEO) practice to help brands improve their visibility and representation across artificial intelligence (AI)-powered search and discovery platforms. The expansion is part of Dentsu India’s broader investment in AI-led marketing transformation, aimed at helping brands strengthen their relevance in the changing digital landscape. As consumers increasingly use conversational AI tools and intelligent assistants to research products, compare options and seek recommendations, brands need to understand how they appear in AI-generated responses, the company said. Dentsu’s expanded practice combines search, content, data, technology and analytics to help businesses assess their visibility, identify gaps and improve how AI systems represent their brands. It will use proprietary tools, including Dentsu Search Intelligence and Dentsu AI Search Suite, alongside technologies and expertise from its partners. The company h

Dentsu Creative’s 2026 global CMO Report, ‘Making it Real’, highlights the challenges marketers face in turning artificial intelligence (AI) investments into business growth, while stressing the importance of human creativity and real-world experiences. Based on a survey of 1,950 senior marketing decision-makers across 14 markets, the report found that 71% of chief marketing officers (CMOs) said AI had improved speed to market, but 70% had yet to see significant cost savings. About 62% said AI-assisted creativity was still unable to fully capture their brand’s tone and identity, while 74% were considering replacing some of their existing tools. The report identifies ten key trends, including the need for distinctive brand identities, stronger customer connections, creator-led campaigns and better integration of media, data and technology. It also found that 83% of CMOs considered hearing directly from customers more important in an increasingly automated wor