VMLY and R Melbourne works on Earth Funerals
By Jonas Lopez in Marcoms News on Wednesday, 25th November 2020 at 8:37pmVMLY&R Melbourne has collaborated with Earth Funerals on a new branding project.
The work involves rebuilding the brand under a new emphasis on sustainable resources and climate change and a logo of a plant springing from the ground. The end result is to offer Australians a cost-effective and environmentally sound funeral solution.
The rollout of the new identity will initially comprise a new website to go active in mid-2021.
Originally conceptualized under Starfish Initiatives, Earth Funerals offers the division of acreage as a living memorial for deceased loved ones by encasing them in biodegradable coffins that would totally merge with the soil.
“From a brand identity and campaign perspective we’ve disrupted all category conventions by moving away from people-b...
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