VMLY and R supports new concept store account
By Jonas Lopez in Marcoms News on Friday, 31st July 2020 at 1:56pm
VMLY & R has begun working with dental store brand Mint*d.
The new deal involves brand positioning, store interior design, and campaign strategy for Mint*d’s pioneer outlet in Westfield Miranda.
The company aims to showcase dental services and products in ways to ease common public anxiety over maintaining their oral hygiene.
“Too often people see going to the dentist as a scary or anxious experience. So our creative direction needed to be bright and inviting. From the colour scheme through to in-store experience, this is an entirely new concept in dental. It’s a new way to think about looking after one of your most precious assets – your smile,” said VMLY&R chief strategy officer Ali Tilling.
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