VMLY&R Brisbane goes on TransLink ride
By Jonas Lopez in Marcoms News on Thursday, 24th October 2019 at 3:55pmVMLY&R’s Brisbane team has won the account for Queensland’s TransLink service.
The new deal will see VMLY&R collaborate on new promotional strategies over brand, digital, creative, content, social, and CX to present TransLink to Queenslanders as a viable public transport system.
The development comes as TransLink accommodates more commuters and is also running trials of a new smart-ticketing system.
“Getting Queenslanders to choose TransLink in an environment where there are more and more alternatives is exactly the kind of behavioural challenge which we relish. We’re honoured to be partnering with TransLink to build their brand and drive reappraisal of Queensland’s public transport network. We can’t wait to get started,” sai...
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