VMLY&R Brisbane goes on TransLink ride
By Jonas Lopez in Marcoms News on Thursday, 24th October 2019 at 3:55pm
VMLY&R’s Brisbane team has won the account for Queensland’s TransLink service.
The new deal will see VMLY&R collaborate on new promotional strategies over brand, digital, creative, content, social, and CX to present TransLink to Queenslanders as a viable public transport system.
The development comes as TransLink accommodates more commuters and is also running trials of a new smart-ticketing system.
“Getting Queenslanders to choose TransLink in an environment where there are more and more alternatives is exactly the kind of behavioural challenge which we relish. We’re honoured to be partnering with TransLink to build their brand and drive reappraisal of Queensland’s public transport network. We can’t wait to get started,” sai...
To continue reading this article...
More Marcoms News
IN PR: Bud Communications expands to Hong Kong; Osborne joins Canva
By Staff writers in Marcoms News on Wednesday, 26th August 2026 at 3:15pm
IN PR: Laura Rando lands at Domain; Tiffany T joins Automobili Lamborghini
By Staff writers in Marcoms News on Tuesday, 25th August 2026 at 3:48pm
IN PR: Libby Mudie leads PR at Nine; Makin joins ŌURA
By Staff writers in Marcoms News on Monday, 24th August 2026 at 5:14pm
IN PR: DARKHORSE expands APAC team; Jessica Makin departs Amazon
By Staff writers in Marcoms News on Thursday, 20th August 2026 at 5:07pm
IN PR: Jason Evans joins SPEAK; Legora bolsters APJ leadership
By Staff writers in Marcoms News on Wednesday, 19th August 2026 at 4:36pm
IN PR: Jane Dao Thi joins QMS NZ; Helix PR expands team on first anniversary
By Staff writers in Marcoms News on Tuesday, 18th August 2026 at 4:19pm
Media news latest
Marcoms news latest