VMLY&R Brisbane goes on TransLink ride
By Jonas Lopez in Marcoms News on Thursday, 24th October 2019 at 3:55pm
VMLY&R’s Brisbane team has won the account for Queensland’s TransLink service.
The new deal will see VMLY&R collaborate on new promotional strategies over brand, digital, creative, content, social, and CX to present TransLink to Queenslanders as a viable public transport system.
The development comes as TransLink accommodates more commuters and is also running trials of a new smart-ticketing system.
“Getting Queenslanders to choose TransLink in an environment where there are more and more alternatives is exactly the kind of behavioural challenge which we relish. We’re honoured to be partnering with TransLink to build their brand and drive reappraisal of Queensland’s public transport network. We can’t wait to get started,” sai...
To continue reading this article...
More Marcoms News
IN PR: Terry Stuart's new gig at Paramount; Reed departs Havas
By Staff writers in Marcoms News on Friday, 26th June 2026 at 4:41pm
IN PR: Jack E's new role at Expedia Group; alt/shift/'s client win
By Staff writers in Marcoms News on Thursday, 25th June 2026 at 4:47pm
IN PR: Sarah Murray departs Thrive PR; Clasper back in Sydney
By Staff writers in Marcoms News on Tuesday, 23rd June 2026 at 2:16pm
IN PR: Younes joins Garmin ANZ as marketing head; new role for Emily Green
By Staff writers in Marcoms News on Friday, 19th June 2026 at 2:37pm
IN PR: Clare Hughes joins EVH as comms director; new role for Denise Panigiris
By Staff writers in Marcoms News on Thursday, 18th June 2026 at 4:26pm
IN PR: Former Mango MD launches comms agency; Hanley joins MG Motor
By Staff writers in Marcoms News on Wednesday, 17th June 2026 at 2:06pm
IN PR: Christofis bids adieu to Bespoken; Lucas Howe joins Canva
By Staff writers in Marcoms News on Tuesday, 16th June 2026 at 3:55pm
Media news latest
Marcoms news latest