VMLY&R welcomes new Brisbane experience head
By Jonas Lopez in Marcoms News on Monday, 02nd September 2019 at 5:26pm
WPP AUNZ member-agency VMLY&R has appointed Kirsty Robinson as its Head of Experience for the Brisbane office.
The agency stated that Robinson’s selection is part of VMLY&R’s efforts to mix user experience and customer experience with its key service offerings.
The first of a series of appointments to the agency’s regional leadership team, Robinson joined from Deloitte Australia, where she spent over four years as national digital HR and employee experience lead.
“Where once brand and customer experience were treated as two separate entities or strategies, we knit both together under one roof and under one brief. I am leading CX whilst working side by side with our brand and communications strategists to achieve true integration. I’m sto...
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