Sophie Roubicek promoted at Herd MSL Sophie Roubicek has taken on a new role at Herd MSL, having been promoted to Executive Director at the company.  She wrote on LinkedIn, “Excited to share that I've been promoted to Executive Director at Herd MSL. Grateful for the trust of our clients, the support of great leaders, and the opportunity to work alongside some incredibly talented people every day. Looking forward to what's ahead!” Roubicek had previously worked as Group Account Director, Culture and Insights Director, Account Director and Senior Account Manager for the company. She has also previously worked at EVH and Rocket Comms.  Gabriela Marcolino promoted at 4Cabling Australia Also gaining a promotion was Gabriela Marcolino, who will be stepping into the role of Marketing & Corporate Communications Specialist at 4Cabling Australia.  She said on LinkedIn, “I'm happy to share that I've been promoted to Marketing & Co

Amiria (Mia) MacKinnon appointed HubSpot director of international communications Amiria (Mia) MacKinnon has been promoted to director of international communications at HubSpot, where she will lead communications across the company's international markets after six years in its APAC marketing team. MacKinnon announced the move on LinkedIn, thanking the APAC team and former leader Kat Warboys for helping shape her career, and said she looked forward to working with Megan Malarkey and the global communications team.  She joined HubSpot in 2020 as senior PR manager for Australia, India and Singapore, later leading the company's brand, PR and integrated marketing functions across APAC. Before HubSpot, she held senior marketing and communications roles at Whiddon. Tayla Krivicic begins Tourism Australia social content producer secondment Tourism Australia has appointed Tayla Krivicic as social content producer on a four-month secondment, moving from the organisation&

Luke Brewer joins Linear Clinical Research as head of marketing and communications Luke Brewer has joined not-for-profit Linear Clinical Research as head of marketing and communications, where he will lead the organisation's marketing, communications and brand strategy. Brewer announced the appointment on LinkedIn, saying the opportunity to help build the organisation's marketing and communications function and support its mission of advancing human health drew him to the role.  He will oversee corporate communications, brand management, digital marketing, media relations, content strategy, recruitment marketing and internal communications to strengthen awareness and engagement across healthcare, research and community audiences. Brewer brings more than a decade of marketing leadership experience, most recently serving as national marketing manager at VetPartners Australia and New Zealand.  He previously held marketing leadership roles with Vetwest Animal Hospi

Joshua Barton joins Uniting Communities Joshua Barton has joined Uniting Communities as head of marketing, communications and advocacy, leading the organisation's marketing, communications and advocacy function. Barton announced the move on LinkedIn, saying he was excited to join the purpose-led organisation and contribute to its mission of enriching lives and supporting communities across South Australia. He said his first week had highlighted the team's passion, expertise and commitment to delivering positive outcomes. Barton joins Uniting Communities from Novita, where he most recently served as executive marketing manager and fundraising after previously holding the roles of general manager marketing and fundraising, and general manager marketing and engagement.  Earlier in his career, he held international communications and marketing roles with DKMS in Germany, as well as positions at Uniper, E.ON and Synovate. Sarah O'Leary returns to Initiative as Melbo

Inner West Council appoints Heath Gilmore as media manager Inner West Council has appointed Heath Gilmore as media manager, with Gilmore announcing the move on LinkedIn after a year with the NSW Reconstruction Authority. In his new role, he will lead the council's media and communications activities, working across issues affecting the local community. Gilmore joins the council from the NSW Reconstruction Authority, where he spent the past year as public affairs advisor, providing communications support during disaster recovery and resilience initiatives. He also continues to operate his own consultancy, PAM Creatives, which he established in early 2025. Before moving into government communications, Gilmore spent nearly 18 years at Fairfax Media in a range of senior editorial positions, including locum editor, deputy editor, Saturday Herald editor, weekday Herald editor and chief of staff at The Sydney Morning Herald. Earlier in his career, he was deputy editor of The Norther

Hyde & Seek appoints Frances Adcock as senior account manager  Hyde & Seek Communications has appointed Frances Adcock as senior account manager, strengthening its growing team supporting clients across the health and sustainability sectors. Adcock will lead client accounts across the agency's purpose-driven portfolio, bringing experience in strategic communications, crisis management and media relations. Announcing the appointment, founder Jasmin Hyde said Adcock's background in journalism and communications would further strengthen the agency's storytelling capabilities. Adcock joins Hyde & Seek after more than a decade in journalism and communications, including roles with ABC News and ARN. A former Olympian who represented Australia in artistic swimming at the 2004 Olympic Games, she also serves on the board of Artistic Swimming Australia. NOVA Entertainment's Sophie Hornsey departs after three years  Sophie Hornsey has departed NOVA