Why PR pitches miss the mark with journalists
By Suganthi Marimuthu in Media News on Monday, 26th October 2026 at 4:04pm
A well-crafted PR pitch can open the door to a news story, but getting a journalist's attention does not guarantee coverage. Poor timing, generic outreach and overly promotional content often prevent pitches from meeting newsroom requirements, even when the information is relevant to a brand or client.
For communications professionals, the challenge is to identify stories that serve both their clients' interests and journalists' editorial priorities. For journalists, it is to assess whether a pitch offers timely, credible information and a reason for audiences to care.
Prerna Mahajan, a PR Professional, believes effective media pitching begins with understanding the journalist rather than simply distributing press releases to a large contact list.
“Journalist...
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