Eden Baker joins Sharon AI, Inc Eden Baker has joined Sharon AI, Inc. as a senior communications manager. She takes up the role after working for more than 5 years at Ampol, most recently as a sustainability and investor relations manager.  Baker previously worked at Z Energy NZ, Zurich Financial Services Australia, and The Brandman Agency. Greta Otley’s new gig at BAYLY PR Greta Otley has joined BAYLY PR as a creator and talent manager.  She will lead BPR Talent and our incredible roster of established and bold personalities. She worked as a PR associate at Princess Polly and as a social and creative coordinator at VRG GRL. Susie Thomson-Evans finds home at Hilton Susie Thomson-Evans has started as the cluster director of marketing and communications at Hilton.  She wrote on LinkedIn: “I’m absolutely raring to get back into the travel and tourism comms world and lead the charge alongside the talented marketing team. From bringing Clear

Anthea Thomas joins Mornington Peninsula Shire Anthea Thomas has started a new position as a communications and marketing partner at Mornington Peninsula Shire. Thomas was a marketing and communications manager at Willow & Blake most recently and worked across News Corp, The Australian Ballet, Haystac, Reymond Communications, Propeller Group and Peninsula Health. Jade Thorogood takes up new role at Theory Crew Jade Thorogood has taken up a new position as content and partnerships manager at Theory Crew Pty Ltd. In a LinkedIn post, she wrote: “Getting into a room with a brand, understanding where they want to go, pulling apart the opportunity, identifying the trends and creative territories we could tap into, and building out the ideas that show what’s possible- that part of the job has become something I’m incredibly passionate about. That naturally led me further into the business development and partnerships side of Theory Crew, and ultimately to the evolu

Dentsu India is expanding its Generative Engine Optimization (GEO) practice to help brands improve their visibility and representation across artificial intelligence (AI)-powered search and discovery platforms. The expansion is part of Dentsu India’s broader investment in AI-led marketing transformation, aimed at helping brands strengthen their relevance in the changing digital landscape. As consumers increasingly use conversational AI tools and intelligent assistants to research products, compare options and seek recommendations, brands need to understand how they appear in AI-generated responses, the company said. Dentsu’s expanded practice combines search, content, data, technology and analytics to help businesses assess their visibility, identify gaps and improve how AI systems represent their brands. It will use proprietary tools, including Dentsu Search Intelligence and Dentsu AI Search Suite, alongside technologies and expertise from its partners. The company h

Dentsu Creative’s 2026 global CMO Report, ‘Making it Real’, highlights the challenges marketers face in turning artificial intelligence (AI) investments into business growth, while stressing the importance of human creativity and real-world experiences. Based on a survey of 1,950 senior marketing decision-makers across 14 markets, the report found that 71% of chief marketing officers (CMOs) said AI had improved speed to market, but 70% had yet to see significant cost savings. About 62% said AI-assisted creativity was still unable to fully capture their brand’s tone and identity, while 74% were considering replacing some of their existing tools. The report identifies ten key trends, including the need for distinctive brand identities, stronger customer connections, creator-led campaigns and better integration of media, data and technology. It also found that 83% of CMOs considered hearing directly from customers more important in an increasingly automated wor

Alysha Mortimore joins Bupa Alysha Mortimore has started a new role as change and communications manager at Bupa.  She worked at Transport for NSW for five years, most recently as a senior manager of communications and engagement.  In her previous experience, she worked at Sydney Trains, Rehab Management, and Bureau Veritas Group in various PR roles for a decade. Jack Keys joins Square Jack Keys has joined Square as a business development representative after working for more than two years at Sling & Stone. He was most recently an account manager and previously worked at Pontoon as an account coordinator. Dentsu recruits PR account manager Dentsu Creative is looking to hire a PR account manager based in Sydney. The candidate will drive day-to-day momentum across press office and campaign activity, keeping work moving, stakeholders informed and outputs consistently high quality and develop timely pitches and relevant stories across motoring, lifestyle, educa