WPP debuts Burson, marking a bold move in global communications
By Neeraja Gopalakrishnan in Marcoms News on Friday, 14th June 2024 at 8:17pmWPP, the global communications giant, has launched Burson, unveiling a new brand identity, following the culmination of a merger between Hill & Knowlton and BCW earlier this year.
Corey duBrowa, Burson's global CEO, announced the brand's debut on LinkedIn, emphasising its mission to safeguard and enhance client reputations in the competitive marketplace.
DuBrowa highlighted creativity as Burson's cornerstone, highlighting its role in driving innovation, capturing attention, and generating new opportunities amidst a crowded global landscape.
“My teammates at WPP have long believed that creativity is the world’s most important asset. It’s what drives innovation, grabs attention in a crowded and noisy marketplace of ideas, solves problems, and createsâ¯fresh opportu...
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