Wunderman Thompson works new campaign with RAC
By Jonas Lopez in Marcoms News on Thursday, 02nd April 2020 at 2:46pmWunderman Thompson joined forces with RAC to build a new child safety campaign in WA.
The campaign involves changing the white lines in a parking lot’s space into so-called Key Lines – aluminium decals with images of keys and the line “Keep your Keys on You.” It will remind people to be aware of children or valuables they might be leaving behind in the vehicle they just parked, especially in shopping centre parking lots. Wunderman Thompson will also have a multimedia campaign to support the message.
RAC officer Ray Farrugia said the campaign was borne out of several years’ experience in covering cases where children were accidentally left behind in the car in the middle of a sunny day, and many vehicles have been built with smart security systems such as aut...
To continue reading this article...
More Marcoms News
Honda Cars India partners with Burson to drive strategic communications
By Staff Writer in Marcoms News on Wednesday, 14th May 2025 at 8:01pm
Filter Coffee Co. to brew Laneige India’s digital buzz
By Staff Writer in Marcoms News on Wednesday, 09th April 2025 at 8:47pm
PR veterans Zonnios and Hunt launch new consultancy
By Staff writer in Marcoms News on Thursday, 27th February 2025 at 2:51pm
Roarrr Media Partners with GNH India Pharmaceuticals Limited to Expand Its Expertise in the Healthcare Sector
By Staff Writer in Marcoms News on Friday, 21st February 2025 at 4:55pm
Rashmi Shetty launches Cohort Communicationz to drive brand engagement
By Neeraja Gopalakrishnan in Marcoms News on Thursday, 20th February 2025 at 8:59pm
PR Professionals add two clients to its roster
By Staff Writer in Marcoms News on Monday, 10th February 2025 at 9:58pm
Kaizzen launches public affairs advisory vertical
By Staff Writer in Marcoms News on Monday, 10th February 2025 at 2:30pm
Media news latest



Marcoms news latest


