Wunderman Thompson works new campaign with RAC
By Jonas Lopez in Marcoms News on Thursday, 02nd April 2020 at 2:46pmWunderman Thompson joined forces with RAC to build a new child safety campaign in WA.
The campaign involves changing the white lines in a parking lot’s space into so-called Key Lines – aluminium decals with images of keys and the line “Keep your Keys on You.” It will remind people to be aware of children or valuables they might be leaving behind in the vehicle they just parked, especially in shopping centre parking lots. Wunderman Thompson will also have a multimedia campaign to support the message.
RAC officer Ray Farrugia said the campaign was borne out of several years’ experience in covering cases where children were accidentally left behind in the car in the middle of a sunny day, and many vehicles have been built with smart security systems such as aut...
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