Melbourne agency Theory Crew has won a new client partnership with international tea brand Dilmah.

The new deal calls for Theory Crew to run PR and influencer work with Dilmah’s local and international marketing teams. 

Established in Sri Lanka back in 1988, Dilmah is best known among Australian dining establishments as a supplier of pure Ceylon tea. 

“Dilmah is doing incredible things both with its products and philanthropy and we’re proud to be partnering with this iconic brand,” said Theory Crew founder/managing director Felicity Grey.

Brand agency Landor has rolled out an all-new image for movie theatre company EVENT Cinemas.

The branding is centred around a main black and white motif but has different coloured elements (pictured) signifying the varied experiences that await audiences. Motion studio Never Sit Still also aided Landor with creating visual elements for the branding. The new branding for EVENT Cinemas includes new visual materials, a communications strategy, motion and sound designs. 

The EVENT Cinemas rebrand is part of a larger partnership between Landor and EVENT Cinemas’ parent company, Event Hospitality & Entertainment Ltd. 

“More than ever, people need a reason to switch off from the chaos of their day-to-day lives; from social media to emails, news to politics. EVENT Cinemas gives this escape from the ‘real world’, providing the opportunity for people to immerse themselves in new experiences, from the luxury of Gold Class or the epic 4DX, through to the fu

Wunderman Thompson’s Sydney office has tapped Neil Kelly as its new partner for transformation.

The post was formed to address Wunderman Thompson’s strengthening of data, technology and CX offerings. Kelly was hired for the post on account of his CX work at Publicis Sapient, where he worked for three years. He was also Deloitte Digital’s senior manager for product and business strategy from 2013 to 2016.

“I’m delighted to be joining Wunderman Thompson at a pivotal point in the evolution of the business. I’m excited to take what is a really compelling data and experience proposition to clients; helping them to transform and grow their businesses in APAC,” said Kelly of his new job.

WPP AUNZ member-agency Landor Australia has promoted Eeke Braaksma. 

The agency announced this week that Braaksma is moving up from senior client manager to client director. He will also transfer to Landor’s Melbourne office and work alongside GM Jessica Murphy, with campaigns lined up including Saputo Dairy Australia and The Royal Agriculture Society of Victoria. However, he will be called up to consult the Sydney team on their campaigns.

Braaksma is already a seasoned hand in the Landor organisation with seven years under his belt. Before joining the Sydney office in 2016, he was assigned to Landor’s branches in Hamburg, Sao Paulo, Singapore, and Moscow.

“Eeke has a proven track record, building strong client partnerships and creating engaging brand experiences. With experience gained from working across the automotive, hospitality, FMCG, financial services and retail sector, Eeke’s appointment puts our team in an excellent position to pursue organic g

The Sefiani Communications Group has hired David Radestock for the senior account director post.

He comes to the agency fresh off an 18-month run as account director at N2N Communications and also handled campaigns at Sling & Stone and Elton Consulting. Campaigns Radestock has handled include those for a leading credit-card company, a breakfast cereal brand, and a major British auto manufacturer.

Sefiani CEO Robyn Sefiani was elated with Radestock’s hiring at a time when several tech and fintech firms have sought the agency’s services in entering the Australian market.

“Following our recent client wins of one of the world’s leading cyber security companies and one of the world’s leading social multi-asset trading platforms, we’ve made a strategic decision to proactively build a technology and fintech practice at Sefiani to match our market-leading capability in financial and professional services. David’s strong track record working with

Agent99 has announced the agency will be taking on new clients and making some staff changes ahead of 2020.

Stationery firm Collins Debden has renewed with the agency for another year, and landed representation for prominent lawyer Stewart Levitt.

For Collins Debden, the Agent99 team will organise the company’s bicentennial anniversary and the launch of its 2020 diary line through social media and influencer activities. 

Levitt is working with the agency to promote his new book, Too Soon to Be Late, with a series of media launches and promotions in Darwin, Sydney, and Melbourne. A passion project dating back 20 years, Too Soon to be Late is Levitt’s anthology of poems covering an array of themes related to his work over the years.

Agent 99 has also welcomed a new staff member while promoting two others. 

Nicole Robertson is moving up to account director. She has been with the agency for almost six years, the past two as senior account manager. Account executi

The iD Collective has won PR representation for the Veriu Group. 

The new partnership will involve iD developing an awareness of Veriu’s hospitality brands - Veriu Hotels & Suites and Punthill Apartment Hotels - as the conglomerate expands its national reach. 

“Veriu is very much leading the charge in micro-apartment innovation, and we are really excited at the prospect of embarking on this journey with the team as they continue to grow and evolve,” said iD Collective director Mary Morton.

“Given our passion for pushing the boundaries in the travel, property and lifestyle space, this partnership seems like a natural fit and we look forward to working with Veriu during this exciting time of growth across Australia’s eastern seaboard and beyond.”